I am equally left and right-brained, so I look for opportunities that allow me to do both the technical work and creative. I love managing, so a team is preferred, even if it’s just one person. Other than that any role that offers autonomy, clear goals/expectations, collaboration, and flexibility is great!
RBLooking for a job
Rashida Boyd
@rashidaboyd
Strategic, data-driven marketing executive with 15+ years engineering B2B marketing functions for high-growth SaaS, media, and data companies.
United StatesWhat I'm looking for
Rashida M. Boyd is a versatile, data-driven marketing executive with over 15 years experience building and scaling B2B marketing functions for high-growth SaaS, media, and data companies. Her expertise spans the full marketing function, including demand generation, product marketing, PR, communications, partner marketing, marketing operations, and strategy. In her most recent role as VP of Marketing, she built a growth engine for Captify's largest market and simultaneously managed the marketing operations, PR/communications, and partner marketing functions globally. Prior to Captify, Rashida held leadership roles at Acquco, Boostr, Innovid, Bluecore, Unified, and Nielsen , many of which were acquired. Her diverse expertise and player-coach leadership style brings a unique perspective proven to exceed inbound, budget efficiency, pipeline, and operations goals.
Experience
Work history, roles, and key accomplishments
CA
VP of Marketing
Captify
Jul 2022 - Sep 2025 (3 years 2 months)
Led marketing and demand generation strategies that positioned the company for acquisition, influencing $10.86 in revenue per marketing dollar and achieving 133% of 2025 lead goals while increasing press placements 175%.
AC
Head of Marketing
Acquco
Oct 2021 - Jun 2022 (8 months)
Drove funnel acceleration and digital transformation, doubling late-stage funnel pass rates in three months, exceeding SQL goals by 80%, and increasing organic traffic 58%.
BO
Senior Director, Marketing
Boostr
Nov 2020 - Oct 2021 (11 months)
Built and scaled the first marketing function and GTM for NA and EMEA, leading a website relaunch that increased users 60% and sessions 30% within 10 months.
IN
Director, Strategic Content
Innovid
Sep 2019 - Oct 2020 (1 year 1 month)
Engineered corporate messaging and executive branding, producing the company's most downloaded content and scaling thought leadership programs that generated 4x exposure versus legacy efforts.
BL
Director, Partner Marketing
Bluecore
Jan 2019 - Aug 2019 (7 months)
Built partner marketing infrastructure delivering a 4x return within three months and directed co-branded activations with partners like Google to increase AOV and shorten sales cycles.
UN
Marketing Director
Unified
Aug 2014 - Dec 2018 (4 years 4 months)
Generated 4,500+ sales leads annually through ABM, paid media, and 40+ global events; secured enterprise thought leadership placements and launched an internal LEAD development program to boost retention.
NI
Built the entertainment marketing function from inception, establishing lead generation and PR infrastructure for four North American entertainment groups and driving market launches.
Education
Degrees, certifications, and relevant coursework
NB
New York University, Leonard N. Stern School of Business
Bachelor of Science, Management (Marketing concentration)
Completed a Bachelor of Science in Management with a concentration in Marketing at NYU Stern.
UVUniversity of Virginia
Certification, Marketing / AI
Completed an AI for Marketers certification program.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
United StatesAuthorized to work in
Social media
Job categories
Marketing ExecutiveDemand GenerationProduct MarketingMarketing OperationsBrand CommunicationsPartner & Channel MarketingMarketing: Growth MarketingStrategic Communications & PolicyMarketing StrategySales and Marketing ExecutiveDigital Marketing ExecutiveProduct Marketing ExecutiveMarketing Account ExecutiveGrowth Marketing ExecutiveExecutive Marketing Director
Skills
Demand GenerationAccount Based MarketingContent MarketingMarketing StrategyMarketing OperationsPR StrategyPartner MarketingBudget ManagementTeam LeadershipTeam Building RemoteLead ScoringLead RoutingMarketing To Sales AttributionSalesforceHubSpotMarketo6SenseHighspotGA4TableauGeminiAutomationBrand DevelopmentMessaging And PositioningPublic RelationsClayGmailGoogle AnalyticsIncreaseJanLovablePhaseRemote TeamSQLWriter
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