Raoul Zenon

Building and iterating three digital ventures using AI-assisted development, workflow automation, and rapid prototyping. Translating business problems into practical workflows, decision systems, and product experiences.

Led regional digital commerce and business operations across the UAE and Saudi Arabia, redesigning the operating model as Plan - Activate - Review. Built forecasting, analytics, and decision frameworks achieving 95% forecast accuracy and won three major client accounts adding approximately €550K in new annual retainer revenue.

Led digital commerce and transformation programmes across 10+ markets, translating global priorities into local execution. Co-developed the Global Commerce Capability Framework, creating reusable approaches across markets.

Built Pfizer's first regional digital commerce capability and operating model, holding shared P&L responsibility for €40M+ in annual online pharmacy revenue. Redesigned workflows across Marketing, Medical, Legal, and Sales, reducing approval cycles by 40%.

Built Expedia's B2B booking platform from 0-to-1, moving from concept and prototype through proof of concept, market launch, and first bookings. Developed the go-to-market and digital distribution model with airline and travel partners across EMEA and APAC.

Delivered digital commerce initiatives across omnichannel, direct-to-consumer, and marketplace channels.

Implemented Salesforce CRM and attribution integration, contributing to 47% year-on-year growth in online booking transactions. Managed an £8M marketing budget and €30M revenue portfolio, leading a three-person performance marketing team.

Promoted from SEO Specialist; led a three-person team across content, product, and technical SEO.

Co-founded and scaled a digital event-location marketplace later integrated into Expedia; residual involvement continued during the transition.

Earned the AWS Certified AI Practitioner certification in 2025.

Earned the AWS Certified Cloud Practitioner certification in 2025.

Completed a Bachelor of Business Administration in Marketing.

Completed training in Online Marketing and Analytics.