At RhythmStudio, I plan and run marketing across ride-hailing, automotive, media, FMCG, retail, fashion, and construction. For Obr, I ran rider and driver acquisition on Meta and Google Ads; daily downloads rose 48% in three months, and 63% of new accounts placed an order.
I also scaled Shams TV’s Meta delivery more than 11x while cutting CPM by 77%, and cut Chery Iraq’s cost per lead by 77%. For Royal Nuts, I started a creator-led UGC campaign that grew post interactions by 1,469% in September.
Before RhythmStudio, I managed software projects at Digital Logic, including systems for the Ministry of Transport and the Mayoralty of Baghdad. I also coordinated production and translated on the feature film The President’s Cake, which went on to win the Caméra d’Or and the Directors’ Fortnight Audience Award at Cannes 2025.
I came to this work through software project management, film sets, Arabic–English translation, and teaching English. I learn by doing, and enjoy marketing ideas that go beyond ads.

