Open to opportunities

Tharisa Widodo

@tharisawidodo

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Social Media Manager and Virtual Assistant delivering data-driven campaigns that grow engagement and sales.

Indonesia

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What I'm looking for

I’m looking for a remote role where I can run data-driven social media strategies, create audience-first content, and optimize Meta Ads. I thrive when I can own monthly planning, manage multiple clients, and turn messaging into digital narratives that connect and convert.

I’m a Social Media Manager and Virtual Assistant with 3+ years of experience in social media management, content strategy, and audience engagement across business consulting, food & beverage, and travel & tourism. I deliver data-driven social media strategies and insights that help brands stay consistent and grow.

I handle end-to-end content creation—from ideation to production—building monthly social media plans and writing audience-first content aligned with brand voice. I’ve managed Meta Ads campaigns for Facebook & Instagram, optimizing targeting and performance to increase sales and acquire new clients.

In my roles, I’ve driven measurable results, including 350,000+ views and 100,000+ reach, 500+ qualified leads within 3 months, and a travel brand’s reach growing to 13,000+ monthly accounts with an 11% MoM interaction lift. As an Upwork freelancer, I earned a Top Rated badge and maintained a 100% Job Success Score while executing 100+ visual assets and short-form videos using Canva, CapCut Pro, and Figma.

Experience

Work history, roles, and key accomplishments

Current

SMM Virtual Assistant & Video Editor

Current

Upwork

Jul 2024 - Present (2 years)

Delivered Instagram and TikTok visual content (feeds, Stories, Reels) and short-form videos tailored to audience engagement and platform trends. Produced 100+ social media visual assets and short-form videos using Canva, CapCut Pro, and Figma, and improved video retention and ad performance through Reels/TikTok/Meta Ads edits.

Instagram TikTok Instagram Reels Canva Capcut Figma Meta Ads Performance Optimization

Social Media Manager & Content

PT Berkah Cahaya Safar

Oct 2024 - May 2025 (7 months)

Built a storytelling-based content framework that increased Instagram reach to 13,000+ monthly accounts and improved interaction rate by 11% MoM. Launched viral Reels content (12,600+ views), directed auto-scheduled content calendars, and managed daily community engagement.

Content Strategy Instagram Reels Audience Engagement Community Management

Social Media Manager

Novandi Utama Karya

Mar 2024 - Mar 2025 (1 year)

Led end-to-end Instagram content strategy and production, generating over 350,000 views and 100,000+ reach using Reels, Stories, and Carousels. Optimized Meta Ads on Facebook and Instagram to generate 500+ qualified leads and support client acquisition within three months.

Instagram Reels Instagram Meta Ads Facebook Ads Lead Generation Content Production Trend Analysis

Sales Representative

WE Event Specialist Indonesia

Jul 2021 - Apr 2024 (2 years 9 months)

Supported corporate event growth by directing creation and execution of digital marketing assets such as event teasers, promotional visuals, and post-event recap content across social media platforms. Managed pre- and post-event communication, coordinated client needs with marketing goals, and contributed to exceeding monthly and quarterly sales targets through digital lead nurturing and relations

Event Marketing Social Media Marketing Lead Nurturing Client Relationship Management Customer Retention Digital Campaign Management On Site Execution

Content Strategist

PT Rippple Digital Asia

Managed end-to-end content strategy for diverse monthly accounts, developing human-centric, narrative-driven plans aligned with each brand voice. Conducted client interviews, provided on-set creative direction, authored scripts/captions/copy, and delivered monthly performance reports with data-driven recommendations.

Content Strategy Content Creation Brand storytelling performance reporting