At Lendlab Mortgage Inc., I improved pipeline tracking efficiency by 20% with interactive Zoho Analytics dashboards that turned client status data into actionable insights.
I also investigated API failures and remapped data dependencies between Zoho CRM and Finmo, reducing manual data entry by 30%. I collaborated with brokers and compliance officers on QA protocols that achieved 100% compliance across 100+ client files.
At SKY Education Consultancy, I spearheaded a centralized CRM implementation, gathering requirements and documenting user stories and functional specifications. The change accelerated application processing by 40%, and automated communication workflows reduced manual follow-up inquiries by 25%.
Earlier, as Social Media Marketing Manager at SKY Education Consultancy, I ran targeted ad campaigns and optimized budgets using KPI analysis, increasing qualified lead generation by 20%. I also mapped customer journey touchpoints with sales teams to identify CRM attribution gaps.

