Raluca Mateescu
@ralucamateescu
I drive profitable paid-media growth across global brands and financial services.
RomaniaWhat I'm looking for
At ING Bank Romania, I lead online customer acquisition and lead generation for retail banking, owning company-wide online lead volume and optimizing paid media across Google, Meta, YouTube, and affiliate channels.
I've also led multi-market paid media for Bloomex and performance marketing for Serenata Flowers, managing $500K+ monthly budgets, growing revenue by 10%, and increasing average ROAS by 25% while leading a team of four specialists.
Experience
Work history, roles, and key accomplishments
Head of Paid Marketing
Bloomex
May 2025 - Present (1 year 4 months)
Lead paid media across Bloomex Canada, Australia, and New Zealand, managing monthly budgets of $500K+ across Google Ads, Shopping, Microsoft Ads, Meta Ads, and Pinterest. Lead a team of four specialists and drove +10% overall revenue growth and a +25% average ROAS increase across all markets.
Senior Web Performance Specialist - Customer Journey Expert
ING Bank
Aug 2021 - Present (5 years 1 month)
Lead online customer acquisition and lead generation for ING's retail banking division, defining and executing performance-marketing strategy across Google, Meta, YouTube and affiliate channels. Manage SEA campaigns and budget, optimize for ROI and sales volume, and collaborate with product, sales, and agency teams.
Performance Marketing Manager
Serenata Flowers
Feb 2021 - May 2025 (4 years 3 months)
Led multi-million paid media strategies across Google Search, Shopping and Video, Meta, Pinterest and programmatic display. Delivered continuous YoY revenue growth through data-driven optimization and full-funnel acquisition, remarketing and retention.
Digital & Integrated Media Leadership
Data Cube Lab, BPN Worldwide · MEC Global · OMD · Initiative
Led digital and integrated media strategy, planning and buying for major brands including BCR, Danone, Beiersdorf, Vodafone, Orange, UPC and KIA. Linked offline impact with measurable digital outcomes and mentored junior planners.
Education
Degrees, certifications, and relevant coursework
Google Digital Academy
Google Ads Full Certification, Digital Marketing
Completed Google Ads Full Certification Stack.
Microsoft Learning
Microsoft Advertising Certified Expert, Digital Marketing
Earned Microsoft Advertising Certified Expert certification.
Tech stack
Software and tools used professionally
Availability
Location
RomaniaAuthorized to work in
Salary expectations
Job categories
Skills
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