Open to opportunities

Pencu Raluca

@pencuraluca

I drive profitable eCommerce growth with senior performance marketing, full-funnel acquisition, and CRO-led conversion improvements.

Romania

Message

What I'm looking for

I’m looking for a role where I can lead performance marketing for eCommerce, manage meaningful budgets, and keep improving full-funnel growth through CRO, experimentation, and lifecycle marketing—working closely with teams and agencies in a data-driven way.

I’m a Senior Performance Marketing Manager with 14+ years of experience driving profitable eCommerce growth through paid media, full-funnel acquisition strategies, conversion rate optimization, and lifecycle marketing. I’ve managed annual media budgets up to €180K across multiple eCommerce brands, improving ROAS, reducing CPA, and increasing revenue using data-driven decision-making. I also enjoy collaborating with agencies and cross-functional teams in remote environments.

My results come from experimentation and optimization: I scaled ROAS from 2.8 to 4.2+ using audience segmentation, creative testing, and bid optimization, and I increased online revenue by 45% YoY through full-funnel growth strategies. I reduce CPA by 20% through targeting, bidding, and conversion optimization, and I’ve improved website conversion rate by 25% through CRO, UX, and landing page optimization. I also build email automation that generates 20–25% of recurring monthly revenue.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

Takara Solutions SRL

Jan 2014 - Present (12 years 6 months)

Led paid media strategy across Google Ads, Meta Ads, Shopping, and CRM channels, managing annual budgets up to €180K and coordinating agencies. Implemented A/B testing and optimized landing pages/customer journeys to improve conversion, ROAS, and reduce CPA.