Open to opportunities

raj vasa

@rajvasa

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Customer Success & Growth Marketing Leader with 15+ years experience.

India

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise in customer success and growth marketing to drive impactful results.

With over 15 years of experience in customer success and growth marketing, I have a proven track record of scaling digital operations and optimizing performance campaigns across global markets. My expertise lies in driving revenue through high-impact paid media strategies, SEO/ASO optimization, and enhancing user retention. I am passionate about aligning cross-functional teams to deliver customer-centric growth at scale.

In my recent role as Senior Manager at Action Data Systems, I successfully drove over $4M in annual recurring revenue through in-app purchases and subscriptions. I optimized a $1M ad spend, improving return on ad spend by 35%, and increased organic installs by 28% through effective ASO strategies. My leadership in scaling a global customer experience operations team resulted in a 45% improvement in customer satisfaction and a significant reduction in resolution time.

Throughout my career, I have been recognized for my operational excellence and have received multiple awards for my contributions to customer experience and service leadership. I am committed to leveraging my skills in data analysis and customer engagement to drive impactful results in future endeavors.

Experience

Work history, roles, and key accomplishments

Senior Manager – Digital Operations & Growth

Action Data Systems

Apr 2024 - Present (1 year 3 months)

Owned end-to-end app growth, driving $4M+ ARR through in-app purchases, subscriptions, and personalized user journeys. Optimized $1M+ paid ad spend across Google Ads, Apple Ads, and Display/App Install campaigns, improving ROAS by 35%.

App Growth Paid Media Google Ads ASO A B Testing Google Analytics Firebase CX Operations

Operations Manager – L2 Concierge

WhiteHat Jr / Byju’s Future School

Jul 2020 - Present (5 years)

Led L2 support operations across India, US, UK, ANZ, LATAM, and Middle East, managing refunds, chargebacks, and compliance. Achieved 7x retention increase (8% to 60%) via customer education, proactive resolution, and VOC-led interventions.

Customer Retention Zendesk Salesforce SOPs Automation Complaint Modeling

Corporate Events Lead

Orange Effects

Oct 2016 - Present (8 years 9 months)

Delivered 100% client satisfaction through seamless event execution. Managed corporate events from planning to successful completion.

Event Execution Client Success Event Planning Project Management Corporate Events

B2B Sales Executive

SK Plastic Engineering

Apr 2013 - Present (12 years 3 months)

Improved revenue by 18% through a structured sales pipeline. Developed and maintained strong client relationships to drive sales.

B2B Sales Sales Pipeline Management Revenue Sales Strategy

Support Executive

Stream Global Services

Mar 2010 - Present (15 years 4 months)

Reduced AHT by 15% while improving telecom customer experience. Provided effective support to resolve customer inquiries.

Customer Support Customer Experience Telecom Problem Solving

Education

Degrees, certifications, and relevant coursework

Welingkar Institute, Mumbai

MBA, Banking, Investment, Insurance

Completed a Master of Business Administration with a specialization in Banking, Investment, and Insurance. Gained comprehensive knowledge in financial markets, investment strategies, and insurance principles.