At Sterling Holidays, I led guest experience design across a multi-property resort portfolio and directed spa and recreation operations. I curated more than 500 signature destination and resort experiences and expanded the spa footprint from 11 to 24 properties.
I grew the spa and recreation vertical’s revenue from ₹5.93 Cr to ₹10 Cr and improved its operating margin from a ₹25L loss to a ₹2 Cr profit. I also developed standards and SOPs that supported consistent service while allowing local expression.
At Consoul, I advised global brands on customer experience and lifecycle engagement, including CRM and retention strategies. For iWantTFC, I designed cross-channel engagement blueprints that drove a 30% increase in paid subscriptions and 2x campaign ROI; I now manage promotion and incentive programs for Pampers at MSE Technologies.

