Open to opportunities

rajivan vasudevan

@rajivanvasudevan

Salesforce Business Analyst & Product Specialist translating stakeholder needs into scalable, adoption-driving Salesforce solutions.

Germany

Message

What I'm looking for

I’m seeking Salesforce business analysis and product specialist roles where I can lead discovery to post-launch optimization, partner with technical teams, and deliver measurable outcomes through Agile planning and stakeholder alignment.

I’m a Salesforce-certified Business Analyst and Product Specialist with 15+ years of experience across enterprise B2B sales, Salesforce consulting, and requirements-driven product delivery. I translate stakeholder needs into scalable Salesforce solutions, taking ownership from discovery through post-launch optimization.

In my current role, I’ve translated complex requirements into 50+ scalable Salesforce solutions, defined 100+ epics and 200+ user stories with measurable acceptance criteria, and reduced scope-related rework and miscommunication by 50%. I’ve also led UAT (100+ test cases) and user training for 50+ end users, driving 45% adoption within 6 months and reducing post-launch support tickets by 35%.

Previously, I supported 10+ Sales Cloud implementations through functional specifications and user stories, delivered 30+ Sales Cloud product demonstrations, and helped improve demo-to-deal conversion. Earlier in my career, I led partner and sales efforts while implementing Salesforce Sales Cloud for multi-region operations—strengthening pipeline visibility and tracking accuracy.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Consultant & Business Analyst

Current

Cognizant Technologies

Aug 2021 - Present (5 years)

Translated complex business requirements into 50+ scalable Salesforce solutions to improve process efficiency and data accuracy. Defined epics and user stories with acceptance criteria, led UAT and user training for 50+ end users, and supported client stakeholder alignment to improve sprint scheduling and adoption.

Salesforce Requirements Definition Product Discovery Stakeholder Management Agile Scrum Epic User Stories Acceptance Criteria UAT User Training Cross Functional Collaboration

Salesforce Business Analyst

Conclo Technologies

Sep 2019 - May 2021 (1 year 8 months)

Gathered and analyzed business requirements and translated client needs into functional specifications and user stories supporting Sales Cloud implementations. Delivered Sales Cloud product demonstrations, tailored pre-sales demo scenarios to client industries, and supported proposals/solution designs aligned to client requirements and Salesforce best practices.

Salesforce Salesforce Sales Cloud Requirements Analysis Functional Specifications User Stories Product Demonstrations Pre Sales Solution Design Stakeholder Management

Sales Manager

Praj Industries Limited

Jan 2018 - Jan 2019 (1 year)

Owned B2B/government solution lifecycle and drinking-water treatment plant sales. Coordinated project financing with SBI and generated revenue around 10,00,000 euros (as stated).

B2B Sales Government Solutions Water Treatment Sales Project Financing with SBI

Sales Manager

Tata Projects Limited

Jan 2017 - Jan 2018 (1 year)

Owned B2B/government solution lifecycle and drinking-water treatment plant sales. Coordinated project financing with SBI and generated revenue around 10,00,000 euros (as stated).

B2B Sales Government Solutions Water Treatment Sales Project Financing with SBI

Salesforce Business Analyst

Thermax Limited

Dec 2015 - Jul 2017 (1 year 7 months)

Managed channel partners and supported partner-led growth across water treatment and boiler business lines. Implemented Salesforce Sales Cloud for 50+ channel partners, configuring workflows for multi-region sales operations and driving Salesforce adoption to reduce manual reporting and improve lead-to-close tracking accuracy.

Channel Partner Management Salesforce Salesforce Sales Cloud Sales Coaching Sales Operations Workflow Configuration Multi Region Reporting

Sales Engineer

Wabag Industries Limited

Jan 2013 - Jan 2015 (2 years)

Built a recurring-revenue spares and consumables portfolio. Developed pricing and lifecycle cost models based on revenue of 4,00,000 euros (as stated).

Spares and Consumables Portfolio Pricing Models

Sales Engineer

Polutech Limited

Jan 2011 - Jan 2013 (2 years)

Managed the South India prospect pipeline from enquiry through order conversion. Drove sales around revenue of 200,000 euros (as stated).

Enquiry To Order Conversion

Sales Engineer

Mows Limited

Jan 2011 - Jan 2013 (2 years)

Managed the South India prospect pipeline from enquiry through order conversion. Drove sales around revenue of 200,000 euros (as stated).

Enquiry To Order Conversion

Process Engineer

EID Parry Limited

Jan 2010 - Jan 2011 (1 year)

Managed 50+ plant workers and optimized sugar manufacturing processes. Supported plant operations focused on process improvement and output (as stated).

Process Optimization Sugar Processing