Open to opportunities

Rajashri Poddar

@rajashripoddar

Message

I build data-driven social media campaigns that grow audiences, engagement, registrations, and learner acquisition.

India

Message

What I'm looking for

I'm looking to lead data-driven social media, content, and digital campaigns where I can grow audiences, strengthen brand engagement, collaborate across teams, and deliver measurable marketing outcomes.

I've managed end-to-end social media and integrated marketing campaigns for 7+ brands at Anomality by Desginboxed, including Ironhill, Triumph, Mikasa Living, Icchaa Fertility, and US-based SelfLove App and NurtureWise.

I led content strategy, campaign planning, community growth, influencer collaborations, and release promotions for Kannada film projects Sarala Subbarao and Father’s Day. Across Instagram, Facebook, LinkedIn, and YouTube, I work closely with clients and cross-functional design, content, video, and performance teams to deliver cohesive campaigns.

Previously, at CIDCO Exhibition & Convention Centre, I increased audience engagement by 30%, improved CTR by 15% through segmentation and A/B testing, and helped increase event registrations by 20% using Mailchimp. At Futurense Technologies, I generated 85+ learner acquisitions through digital campaigns, content, and community-building initiatives for programs partnered with University at Buffalo, Drexel University, and Stony Brook University.

Experience

Work history, roles, and key accomplishments

Current

Social Media Executive

Current

Anomality (by Desginboxed)

Oct 2025 - Present (10 months)

Managed end-to-end social media marketing and integrated campaigns for 7+ brands across healthcare, lifestyle, wellness, education, and entertainment sectors. Led content strategy, campaign planning, and stakeholder coordination for domestic and international clients.

Social Media Marketing Content Strategy Campaign Planning Stakeholder Management Instagram Facebook LinkedIn YouTube Influencer Marketing

Program Manager – Community Engagement

Futurense Technologies

Jan 2025 - Mar 2025 (2 months)

Managed learner engagement and marketing initiatives for industry-focused programs in collaboration with global university partners. Generated 85+ learner acquisitions through targeted digital campaigns and community-building initiatives.

Community Engagement Marketing Webinars Workshops Networking Events Digital Campaigns Stakeholder Management

Senior Digital & Social Media Marketing Executive

CIDCO Exhibition & Convention Centre

Jan 2024 - Jan 2025 (1 year)

Led digital marketing and social media campaigns for large-scale exhibitions, conferences, and industry events. Executed multi-channel digital campaigns, driving a 30% increase in audience engagement and a 15% improvement in campaign CTR.

Digital Marketing Social Media Marketing Paid Media Email Marketing Mailchimp Audience Segmentation A B Testing Campaign Optimization