Open to opportunities

Ragini Roy

@raginiroy

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Strategic brand and product strategist driving growth through KPI-led experiences.

India

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What I'm looking for

I’m looking to lead cross-functional brand, growth, and product work—owning client outcomes, building KPI-driven experiences, and translating user research into features and campaigns that improve retention and revenue.

I’m a strategist at the intersection of brand, growth, and product, with a Cornell Tech MBA and Columbia MS. In roles like VersusGame and Pocket Aces, I’ve designed and launched KPI-driven brand experiences and new ad products, while serving as the primary relationship owner for Fortune 500 clients like Samsung, PepsiCo, and State Farm.

I build user journeys and product features on Figma, collaborate closely with engineering to enhance client campaign effectiveness, and use OKRs and KPIs to drive measurable outcomes. I’ve also led 30+ brand integration campaigns and delivered solutions like persona-driven IAM that cut employee onboarding from 3–5 days to <24 hours, aligning growth with user retention and operational impact.

Experience

Work history, roles, and key accomplishments

Client Solutions Manager

VersusGame Tech

Jun 2021 - Nov 2022 (1 year 5 months)

Designed and launched KPI-driven brand experiences and new ad products, creating incremental revenue streams for the platform. Served as primary relationship owner for Fortune 500 clients (including Samsung, PepsiCo, State Farm, and NYU), ensuring delivery of high-impact campaign outcomes.

KPIs Brand Experiences Client Relationship Management Campaign Optimization OKRs Figma Stakeholder Management

Associate, Brand Solutions

Pocket Aces Pictures

Apr 2018 - Jul 2019 (1 year 3 months)

Led strategy and execution of 30+ brand integration campaigns, delivering an IHG Hotels studio project with 100% on-time results. Strengthened long-term partnerships and drove ROI through tailored client solutions and creative direction.

Campaign Strategy Client Partnerships ROI Analysis Creative Direction Storytelling Marketing & Communication Project Delivery GTM Planning

Business Development Manager

Wishberry

Jun 2016 - Feb 2017 (8 months)

Built a persona-driven IAM solution that cut employee onboarding from 3–5 days to <24 hours and reduced IT ticket volume using AI-based adaptive, risk-based access controls. Reviewed and assessed hundreds of crowdfunding projects to ensure compliance and drive a success rate above 70%.

Identity and Access Management (IAM)AI Tools Compliance Review Crowdfunding Assessment Onboarding Business Development

Marketing Manager

Sehgal Neo Hospital

Jul 2015 - Jun 2016 (11 months)

Partnered with media agencies to develop marketing tactics for the hospital’s digital brand image, increasing engagement across channels. Developed content strategy that increased social media followers and impressions by 35% over the year.

Digital Marketing Content Strategy Social Media Growth Excel Modeling Marketing Analytics

Project Manager, Marketing

Mastercard

Dec 2014 - Jul 2015 (7 months)

Spearheaded execution of Mastercard’s digital campaigns and maintained content across digital platforms in partnership with agencies. Coordinated communications between Mastercard India and Bangladesh teams and supported regional card-offer strategy using market opportunity analysis.

Marketing & Communication Content Strategy Agency Management Market Research Business Case Development Project Management Storytelling