Open to opportunities

creative ai

@creativeai

Message

Creative Director and Design Lead building brand identity systems with generative AI speed.

India

Message

What I'm looking for

I’m looking to lead brand identity and design systems teams, using generative AI workflows to accelerate integrated campaigns—while keeping quality, mentoring creatives, and aligning C-suite stakeholders around clear visual brand experiences.

I’m a Creative Director and Design Lead with 18 years of experience in brand strategy, visual identity systems, and creative direction—built across Pharma, FMCG, Broadcast, Music, and E-commerce.

My work focuses on building brand architecture and design systems from scratch, then scaling them across channels. At Mankind Pharma, I standardized brand architecture and design systems across 50+ product SKUs across three divisions and led a cross-functional team of 6+ designers.

Today, I deploy a full generative AI creative workflow stack (Midjourney, Adobe Firefly, Kling AI, and more) to reduce integrated campaign production timelines by 35–40% while maintaining brand quality at scale. I’ve also strengthened creative operations—earning a Good Policy Award (2024) for process innovation and design operations improvement.

Experience

Work history, roles, and key accomplishments

Current

Design Lead

Current

Mankind Pharma

Feb 2024 - Present (2 years 3 months)

Built and standardized brand architecture and design systems across 50+ product SKUs across branding, packaging, and digital assets. Implemented a Generative AI creative workflow stack (Midjourney, Adobe Firefly, Kling AI, Freepik AI, ChatGPT, Claude), cutting integrated campaign production timelines by 35–40% while maintaining brand quality at scale.

Brand Architecture Design Systems Packaging Design UI UX Design Generative AI Creative Direction Team Leadership Stakeholder Management

Creative Manager

McNROE Consumer Products

May 2022 - Feb 2024 (1 year 9 months)

Directed brand strategy and integrated campaign creative for 10+ FMCG product lines (Wild Stone, Sniper) across print, digital, packaging, and e-commerce. Restructured the creative briefing process to reduce revision cycles by 30% and improved collaboration with marketing stakeholders.

Brand Strategy Integrated Marketing Creative Briefs Cross Functional Collaboration Packaging Design Design Thinking Revision Cycle Reduction Stakeholder Management

Senior Graphic Producer

India Today

Jan 2022 - May 2022 (4 months)

Produced broadcast and digital graphics under live newsroom deadlines, delivering 15–20 high-quality visual assets daily. Created motion graphics and visual identity templates adopted across the digital team to strengthen broadcast-to-digital brand consistency.

Broadcast Graphics Motion Graphics Visual Identity Design Systems Live Production Adobe After Effects Typography Visual Design Graphics

Assistant Marketing Manager

ShopClues

Jun 2021 - Jan 2022 (7 months)

Developed brand strategy and marketing communication strategies for ShopClues by bridging marketing and design teams. Translated business objectives into creative briefs and supported performance creative, CRM, and e-commerce brand strategy execution.

Brand Strategy Marketing Communications Creative Briefs Stakeholder Management Performance Creatives CRM Strategy Cross Functional Collaboration

Freelance Creative Consultant

Independent Practice

Aug 2020 - Jan 2022 (1 year 5 months)

Delivered brand identity, visual identity systems, social media design, and digital content for 10+ clients across FMCG and lifestyle. Owned end-to-end creative delivery from creative brief development through final brand assets.

Brand Identity Visual Identity Social Media Design Digital Content Design UI UX Design

Senior Graphic Designer

Gaana

Jun 2019 - Jul 2020 (1 year 1 month)

Designed UI/UX screens, app assets, and integrated campaign visuals for Gaana, reaching 185 million users. Maintained visual identity and design system consistency across app, web, and social, delivering 20+ campaign visual sets for artist launches and platform milestones.

UI UX Design Design Systems Integrated Campaign Visuals Visual Consistency Typography Digital Product Design

Senior Creative Lead

India TV

Aug 2008 - May 2019 (10 years 9 months)

Delivered daily broadcast graphics and built the visual design language used across 500+ hours of annual Hindi broadcast content. Progressed from Junior Designer to Senior Creative Lead, mentoring junior designers and establishing quality benchmarks and design system standards for the graphics team.