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Raf User

@rafuser

E-commerce and Operations Specialist at CanadaBlissHerbals and HappyClouds who launched a Canadian-market product that attracted hundreds of customers.

Brazil

Message

At CanadaBlissHerbals and HappyClouds, I managed end-to-end B2C e-commerce operations, from the WordPress storefront to inventory and logistics. I also developed and launched a pioneering commercial product in the Canadian market, attracting hundreds of new customers and generating additional revenue.

At Greens Organic and Natural Market, I led and trained a team of up to 18 employees, negotiated supplier agreements, and improved inventory controls. I introduced a ready-to-go acai product category that achieved double-digit segment growth.

Experience

Work history, roles, and key accomplishments

E-commerce and Operations Specialist

CanadaBlissHerbals and HappyClouds

Jan 2014 - Jan 2025 (11 years)

Managed end-to-end B2C e-commerce operations, from WordPress storefront to inventory control and logistics. Developed and launched a pioneering commercial product in the Canadian market, leading go-to-market strategy that attracted hundreds of new customers and generated additional revenue.

E Commerce Operations WordPress Inventory Control Logistics Customer Support Go To Market Strategy

Store Manager and Operations Lead

Greens Organic and Natural Market

Mar 2013 - Nov 2020 (7 years 8 months)

Led, trained, and supervised a team of up to 18 employees, introducing clear accountability standards that reduced operational friction. Negotiated supplier agreements and pricing policies while improving inventory controls and purchasing decisions to protect operating margins.

Team Leadership Supplier Negotiation Inventory Control Customer Service Operations Management