Open to opportunities

Rafi Nugraha

@rafinugraha

Message

I build distributor partnerships, pricing strategies, and digital growth for medical device businesses.

Indonesia

Message

What I'm looking for

I'm seeking remote full-time or contract opportunities with international teams, where I can combine distributor and partner development, pricing strategy, market research, and hands-on digital marketing across GMT+7 to GMT+2 overlap.

At PT Astra Komponen Indonesia (ASKI), I manage nationwide distributor and sub-distributor relationships, OEM onboarding, and pricing strategy for medical device lines including X-ray systems. I coordinate directly with international principals and vendors on product specifications, technical requirements, market benchmarking, and competitive pricing.

I design first-PO policies, COGM models, market studies, product positioning, and training programs. I also spearheaded MedCampus, a Design Thinking-driven LMS platform, and delivered factory-visit training for 75+ participants across 15+ sub-distributors.

My work combines business development with hands-on digital execution across Google Ads, YouTube Ads, Meta Ads, TikTok Ads, CRM, e-commerce operations, Google Analytics, and Firebase. Previously, I optimized campaign performance and audience targeting at CGV Cinemas Indonesia and supported media relations at the University of Indonesia.

Experience

Work history, roles, and key accomplishments

Current

Marketing Development Supervisor

Current

PT Astra Komponen Indonesia (ASKI)

Jan 2020 - Present (6 years 7 months)

Manage distributor and sub-distributor relationships nationwide, including OEM product onboarding programs and design of first-purchase-order policy. Coordinate with international principals on product specification and pricing, and lead distributor training initiatives.

Distributor Management OEM Pricing Strategy Competitive Benchmarking Market Research Training Program Design LMS Digital Advertising Google Ads YouTube Ads Meta Ads Google AdSense Google Analytics Firebase CRM Content Strategy

Digital Marketing Analyst

CGV Cinemas Indonesia

Jan 2018 - Jan 2020 (2 years)

Analyzed campaign performance and optimized digital ad spend across social media and online platforms, improving audience targeting and customer retention.

Digital Marketing Campaign Analysis Audience Targeting Customer Retention

Public Relations Staff

University of Indonesia

Jan 2016 - Jan 2018 (2 years)

Managed media relations and crafted official communications for university programs and campus events, supporting internal and external communication initiatives.

Media Relations Media And Communications