Rafaelly Zanelatto

Finance and process consulting through my own registered company (ME, Simples Nacional regime), supporting small businesses with financial routines, cash flow controls and management reporting. From 2025 to 2026, also ran REALINHAR, a behavioral-finance mentoring practice for entrepreneurs and SME leaders, focused on separating personal and business finances and on financial decision-making.

Oversaw financial management and project coordination for a digital marketing agency serving gaming industry clients, applying agile methodologies to keep creative and operational teams aligned and campaigns delivered on time and on budget. Managed influencer and vendor partnerships, coordinating integrated marketing campaigns from planning through execution. Led team logistics for a multi-city de

Managed the full financial and operational structure of a mid-sized industrial company, overseeing cash flow, accounts payable and receivable, bank reconciliation, and management reporting. Led the digitalization of financial and HR operations, cutting daily processing time from 8 to 3 hours and eliminating nearly all paper-based workflows, replacing manual routines with structured, scalable proce

Freelance digital marketing consultant and event producer since 2017. Advised businesses on digital presence strategy, brand positioning, and organic content growth. Built and maintained an active network of Brazilian influencers and content creators. Applied influencer marketing expertise to expand brand reach and audience engagement. Produced and managed events from concept to execution, includi

Nonprofit organization providing volunteer-led educational initiatives in schools serving low-income communities.