Rafael Baqueiro

Runs social channels for a TSX/ASX-listed company including LinkedIn, Facebook, X, and YouTube, plus regional accounts in Bulgaria and Ecuador. Wrote the Social Media Response Playbook and presents weekly performance insights to senior leaders.

Leads day-to-day client accounts including strategy, content calendars, community management, and monthly performance reports. Creates on-brand assets in Canva and short-form video in CapCut, and trains freelancers and junior team members.

Ran bilingual social and community for a gold project in Ecuador, adjusting content based on reach, engagement, and sentiment.

Built the company's first creator and UGC program, sourcing creators, writing briefs, reviewing content, and securing usage rights. Ran top-performing UGC as paid ads on Facebook, Instagram, and YouTube, with ROI and CPM reports.

Managed Spanish-language social media for the Mexican market and launched the Mercedes-Benz Mexico YouTube channel.

Ran content and community for the official Spanish-language social channels and worked with agencies on campaigns.

Bachelor of Business Administration and Marketing from Universidad Modelo in Mérida, Mexico.

Certified Professional in Social Marketing from Hootsuite.

Certification in Google Analytics from Google.

Certification in Google Ads Search from Google.

Certification from the American Marketing Association.