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Rae Adelantar

@raeadelantar

I lead B2B content strategy, turning complex goals into thought leadership that drives organic growth.

Philippines
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What I'm looking for

I’m looking to lead B2B content strategy and editorial direction—partnering with enterprise stakeholders, building editorial roadmaps, and driving measurable organic growth through performance-driven thought leadership.

I’m a content strategy manager and editorial leader with 15 years of experience partnering with enterprise and B2B clients to shape content narratives, editorial direction, and strategic messaging across digital channels. I focus on translating complex business goals into compelling thought leadership, whitepapers, and multi-channel content initiatives that consistently perform.

Since 2023, I’ve led digital content strategy as a Digital Content Strategist (remote), partnering with enterprise clients to define content strategy, messaging frameworks, and editorial themes aligned with business goals and audience needs. I develop editorial roadmaps and content calendars tied to buyer journeys and funnel stages, and I present strategy updates and performance insights directly to stakeholders.

Previously, as a Senior Content Manager (2017–2023), I led end-to-end content initiatives producing 150–600 pieces of content per month across multiple B2B client accounts, from brief through publication and optimization. I managed and mentored a distributed team of 20+ writers, editors, and content specialists, standardized QA guidelines and writer feedback processes, and delivered measurable results through performance-driven SEO and content audits.

Experience

Work history, roles, and key accomplishments

HD

Senior Content Manager

Human Proof Designs

Aug 2017 - Dec 2023 (6 years 4 months)

Led end-to-end content initiatives producing 150–600 pieces of content per month across multiple B2B client accounts. Managed and mentored a distributed team of 20+ writers and editors, built editorial calendars and messaging frameworks, and refined blogs, landing pages, and whitepapers to maintain quality and strategic alignment.

Education

Degrees, certifications, and relevant coursework

West Visayas State University logoWU

West Visayas State University

Bachelor of Science in Nursing, Nursing

Earned a Bachelor of Science in Nursing at West Visayas State University in Iloilo, Philippines.

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