Rae Adelantar
@raeadelantar
I lead B2B content strategy, turning complex goals into thought leadership that drives organic growth.
What I'm looking for
I’m a content strategy manager and editorial leader with 15 years of experience partnering with enterprise and B2B clients to shape content narratives, editorial direction, and strategic messaging across digital channels. I focus on translating complex business goals into compelling thought leadership, whitepapers, and multi-channel content initiatives that consistently perform.
Since 2023, I’ve led digital content strategy as a Digital Content Strategist (remote), partnering with enterprise clients to define content strategy, messaging frameworks, and editorial themes aligned with business goals and audience needs. I develop editorial roadmaps and content calendars tied to buyer journeys and funnel stages, and I present strategy updates and performance insights directly to stakeholders.
Previously, as a Senior Content Manager (2017–2023), I led end-to-end content initiatives producing 150–600 pieces of content per month across multiple B2B client accounts, from brief through publication and optimization. I managed and mentored a distributed team of 20+ writers, editors, and content specialists, standardized QA guidelines and writer feedback processes, and delivered measurable results through performance-driven SEO and content audits.
Experience
Work history, roles, and key accomplishments
Digital Content Strategist
Alley Group
Jan 2023 - Present (3 years 5 months)
Partnered with enterprise B2B clients on content strategy and messaging frameworks, leading thought leadership and multi-channel campaign assets. Conducted 200–500 URL content audits and delivered performance-driven optimizations that supported measurable YoY organic growth on priority pages.
Senior Content Manager
Human Proof Designs
Aug 2017 - Dec 2023 (6 years 4 months)
Led end-to-end content initiatives producing 150–600 pieces of content per month across multiple B2B client accounts. Managed and mentored a distributed team of 20+ writers and editors, built editorial calendars and messaging frameworks, and refined blogs, landing pages, and whitepapers to maintain quality and strategic alignment.
SEO Writer & Quality Specialist
Human Proof Designs
Aug 2011 - Jun 2017 (5 years 10 months)
Authored and optimized long-form B2B content, including articles and service pages, while maintaining SEO and editorial quality benchmarks. Reviewed and refined content for clarity and accuracy and provided developmental feedback to improve consistency and reduce error rates.
Education
Degrees, certifications, and relevant coursework
West Visayas State University
Bachelor of Science in Nursing, Nursing
Earned a Bachelor of Science in Nursing at West Visayas State University in Iloilo, Philippines.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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