At Gaia Digital Agency, I developed social strategies for hospitality, F&B, wellness, and retail brands. For John Hardy Bali, I grew Instagram follows by 90.9% over six months, adding 5.5K new follows.
For Apéritif Restaurant and Pinstripe Bar, I delivered growth in views, reach, interactions, follows, and link clicks. I also ran brand audits and relaunch strategies, turning competitive analysis, audience segmentation, and positioning into action plans.
I built content frameworks and translated brand values into captions, visual direction, and posting cadence across Instagram, Facebook, and TikTok. I directed social launches and AI-assisted content production, creating prompts for product and lifestyle imagery.
Earlier, at Gaia Digital Agency, I planned content, wrote campaign copy, directed creative deliverables, and reported on performance. At INK Design Studio, I supported business development and created content, while my earlier work included social media roles at DP E-Sports Management and writing campaign narratives at Akselerasi Group.
