Looking for a job

Rachel Ong

@rachelong

Senior Brand Designer with over 8 years of experience, specializing in cohesive brand systems, art direction, and cross-channel storytelling.

Germany

Message

What I'm looking for

I seek a role where I lead brand and creative direction, collaborate cross-functionally, and craft cohesive multi-channel brand experiences that drive growth.

I am a Senior Brand Designer with broad experience leading multidisciplinary brand, experiential, and digital projects for retail and hospitality clients. I have driven major rebrands and cohesive brand systems that elevated market positioning and recognition.

My work spans art direction, brand strategy, campaign development, packaging, exhibition, and digital experiences, collaborating closely with Marketing, Product, and Communications to ensure consistent governance across touchpoints.

I deliver both hands-on design and strategic leadership, having worked in-house, agency, and freelance roles for clients across fintech, hospitality, lifestyle, and retail, and I am skilled in Adobe Creative Suite, Figma, UX/UI, and motion.

👉🏻 If you're interested in exploring potential collaborations or discussing creative opportunities, please feel free to reach out.

Experience

Work history, roles, and key accomplishments

Senior Brand Designer

Clincase

Mar 2023 - May 2025 (2 years 2 months)

Spearheaded the company's first comprehensive rebranding since 2004, establishing a cohesive brand identity that elevated market positioning and recognition across all touchpoints. Partnered with marketing, product, and communications to implement brand governance and consistent expression.

Brand Strategy Art Direction Creative Direction Brand Identity Stakeholder Management Cross Functional Collaboration Design Systems

Senior Designer

The Editor’s Market

Sep 2021 - Mar 2023 (1 year 6 months)

Oversaw multidisciplinary design projects across art direction, branding, experiential design, video, and animation to unify brand expression across digital platforms and physical retail. Led integrated initiatives to strengthen brand consistency and customer experience.

Brand Design Art Direction Experience Design Campaign Development Storytelling Video Production Cross Functional Partnership Team Collaboration

Freelance Designer

Freelance

Feb 2019 - Sep 2021 (2 years 7 months)

Delivered strategic brand and campaign work for clients across fintech, hospitality, and lifestyle sectors, from identity development to digital storytelling, while managing client relationships and project delivery.

Brand Identity Graphic Design Web Design Packaging Photography Client Management

Designer

72andSunny

Apr 2019 - Aug 2019 (4 months)

Supported creative teams in developing campaign strategies for Southeast Asian clients including AirAsia and Grab, producing visual assets and contributing to regional creative execution.

Art Direction Adobe Creative Suite Figma HTML CSS Keynote Collaboration

Designer

The Lo & Behold Group

Apr 2017 - Oct 2017 (6 months)

Designed print and digital marketing materials and led UX/interface design efforts using research and design thinking to deliver customer-centric solutions for hospitality lifestyle concepts.

Print Design Digital Marketing UX Design User Research Wireframing Prototyping Adobe Creative Suite

Designer

Ellysage

Oct 2015 - Apr 2016 (6 months)

Created brand identity and marketing assets across channels and collaborated with product managers and engineers to develop wireframes and prototypes for a website redesign.