Open to opportunities

Saad Minhas

@saadminhas

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Seasoned design leader with over 18 years of experience in digital and brand design.

Germany

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What I'm looking for

I am looking for a challenging role that leverages my expertise in design leadership, UX/UI design, and marketing design to drive growth and innovation in a dynamic organization.

As a seasoned design leader with over 18 years of experience in UX/UI design, marketing design, and brand identity, I have developed a strong track record of guiding teams to develop impactful digital experiences that drive growth and enhance user engagement. With expertise in design systems, Figma, Adobe Creative Suite, and usability testing, I take responsibility for every project, ensuring alignment with strategic goals and fostering a collaborative work environment.

My experience spans across various industries, including SaaS, fintech, automotive, and luxury sectors. I have successfully led UX/UI design initiatives, developed scalable design systems, and directed the creation of marketing design assets, resulting in significant increases in user engagement, subscriptions, and market recognition.

I am passionate about nurturing creativity and continuous improvement, and I take pride in my ability to improve efficiency and manage expectations. With a strong strategic focus on aligning design goals with overall business strategy, I am confident in my ability to drive innovation and growth in any organization.

Experience

Work history, roles, and key accomplishments

Current

Design Director

Current

Toptal

Mar 2020 - Present (5 years 3 months)

Led UX/UI design, boosting user engagement by 25% and subscriptions by 20%. Developed scalable design systems, directed marketing design assets, and improved collaboration. Mentored designers, reducing turnaround times by 40%. Integrated user research, increasing usability by 35%.

UX UI Design Design Systems Figma Adobe Creative Suite Usability Testing User Research Team Leadership Marketing Design SaaS Products

Design Consultant

Self-Employed

Sep 2019 - Oct 2022 (3 years 1 month)

Provided design solutions for fintech, automotive, and luxury sectors, driving business growth. Managed end-to-end processes, enhanced client satisfaction, and improved consistency, increasing client acquisition by 25%. Balanced work with an MA in Innovation Design Management. Boosted competitive advantage by 30%.

Client Management Solution Design Brand Design User Centered Design Stakeholder Management Performance Metrics Continuous Improvement Design Strategy Communication

Head of Design

Blocper

Oct 2022 - Jan 2024 (1 year 3 months)

Transformed the brand design of a gamified crypto education platform, leading it from MVP to a commercial product. Directed brand identity development and marketing strategies, resulting in a 50% increase in market recognition.

Brand Identity Marketing Strategies User Centered Design Project Management User Retention Marketing Campaigns Design Leadership Collaboration

Design Director

Tango Media Innovation

May 2012 - Sep 2019 (7 years 4 months)

Led brand redesigns, increasing market share by 40%. Managed a creative team, boosting client sales by 35%. Enhanced storytelling, driving a 20% sales increase. Improved design systems and collaboration between teams, ensuring project success. Developed guidelines, improving quality and efficiency across projects.

Brand Design Team Management Marketing Design Design Systems Sales Project Management Cross Functional Collaboration Design Creative

Art Director

Enjaz Dezine

Feb 2010 - Sep 2012 (2 years 7 months)

Managed design projects from concept to execution, increasing client revenue by 25%. Mentored junior designers, boosting creativity. Led presentations that improved project approvals by 20%. Enhanced visual strategies, raising client engagement by 20%. Delivered impactful solutions that exceeded client expectations.

Marketing Design Digital Design User Centered Design Brand Strategy Mentoring Project Management Design

Senior Designer

Tango Media Innovation

Nov 2008 - Jan 2010 (1 year 2 months)

Led major marketing campaigns, improving brand awareness and customer acquisition. Contributed to product launches, enhancing client engagement by 20%. Developed guidelines that improved consistency across projects. Mentored junior designers, improving team performance and overall design outcomes.