Open to opportunities

Lionel Chan

@lionelchan

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Multidisciplinary designer with 7+ years of experience in branding.

Germany

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What I'm looking for

I seek a dynamic role that fosters creativity and collaboration, allowing me to drive impactful design solutions while growing professionally.

As a multidisciplinary designer with over 7 years of experience, I specialize in creating high-impact visual content for global brands. My expertise lies in DTC content strategy, editorial design, and digital campaign development, particularly within the fashion and streetwear markets. I combine data-driven creative direction with a deep cultural awareness to craft compelling brand narratives across various channels, including social media, e-commerce, and CRM.

In my recent role as a Creative Design Senior Analyst at Accenture, I directed a team of five designers and produced over 300 monthly visuals for Fortune 500 clients across six Southeast Asian markets. My efforts led to a 75% increase in engagement by optimizing digital campaign assets based on insights from the Digital Maturity Index. I also reduced workflow delays by 30% through the creation of standardized template blueprints for e-commerce platforms, ensuring a 95% on-time delivery rate for over 1,200 design files.

Throughout my career, I have developed brand identities and marketing kits that have expanded audience reach significantly. My work has consistently focused on enhancing brand recall and engagement through targeted visual strategies. I am passionate about leveraging my skills to drive impactful design solutions that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Creative Design Senior Analyst

Accenture

Jan 2023 - Dec 2025 (2 years 11 months)

Directed a team of 5 designers, producing 300+ monthly visuals for Fortune 500 clients across 6 SEA markets. Optimized digital campaign assets based on DMI insights, boosting engagement by 75%, and created standardized template blueprints for e-commerce platforms, reducing workflow delays by 30%. Managed QA for 1,200+ design files with a 95% on-time delivery rate and conducted competitor analysis

Team Leadership Digital Design Shopee QA Management Competitor Analysis DMI Insights Workflow Optimization Templates Client Management

Senior Graphic Designer

TYT.com

Jan 2022 - Dec 2023 (1 year 11 months)

Developed comprehensive brand identities and 360° marketing kits for regional campaigns, successfully expanding audience reach by 35%. Designed over 100 digital and print assets, including logos, social ads, and POS displays, optimizing file preparation to reduce vendor costs by 25%.

Brand Identity Design Marketing Kit Creation Logo Design

Graphic Designer & UI/Social Media Lead

Dotzmania

Jan 2018 - Dec 2022 (4 years 11 months)

Designed over 50 packaging sets, directly contributing to a 60% sales increase for Diamond Dotz products. Grew social media engagement by 40% through targeted visual strategies, including holiday campaigns and influencer collaborations. Produced over 200 promotional assets for B2B and B2C audiences, effectively improving brand recall.

Influencer Collaboration B2B Marketing B2C Marketing Recall

Graphic Designer

Baron Advertising Sdn Bhd

Jan 2015 - Dec 2018 (3 years 11 months)

Delivered over 150 diverse marketing materials, such as billboards, flyers, and expo booths, for prominent clients like Pepsi. Achieved a high client retention rate of 90% through consistent delivery of high-quality design work.

Marketing Design Billboard Designs Booth Design Client Management Print Design Outdoor Advertising Graphic Design

Education

Degrees, certifications, and relevant coursework

Limkokwing University

Bachelor of Animation (Hons), Animation

2008 - 2012

Studied principles and techniques of animation, including visual storytelling and digital media production. Gained skills relevant to graphic design and multimedia.