At Moses Creative Agency, I develop brand identities, visual concepts and systems from research and creative exploration through to final applications. For Luximport, I developed a complete rebrand, from research and creative directions to an identity system implemented across digital and physical touchpoints.
I also developed the identity for Catalyst: Commit & Achieve, including its logo, typography, visual direction and custom iconography, which was implemented in the live digital product. For OMNA, I developed multiple branding and visual directions and extended the selected direction into a visual system for product, packaging and communication.
Across commercial projects, I extend brand foundations into digital layouts, campaigns, social content and packaging. For Cardbox, I lead ongoing visual development, including concepts, mascot visuals and AI-assisted image generation; I work across Figma and Adobe tools and hold a Google UX Design Professional Certificate.
