Open to opportunities

Rachel Bruno

@rachelbruno

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Digital Content & Performance Specialist driving growth with short-form video and paid social.

United States

Message

What I'm looking for

I seek a role leveraging short-form video and paid social to drive measurable growth, collaborating cross-functionally in a data-driven, creative environment.

I am a Digital Content & Performance Specialist with 6+ years executing paid and organic social strategies to grow audience, engagement, and brand visibility across TikTok, Instagram, Facebook, and Amazon.

I have managed creative and performance for 60+ consumer, lifestyle, and wellness brands, testing and optimizing Meta ad campaigns with a focus on creative iteration and CTR performance.

I build short-form video, photography, and paid social assets informed by trend analysis and KPI-driven insights, and I collaborate with clients, agencies, and internal teams to align content with brand guidelines and campaign objectives.

I also run a personal travel brand with 5M+ combined views, and bring additional experience in event sales, video editing, eCommerce marketing, and athletics—combining creative execution with analytics to drive measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Content Creator

Current

rlbtravels

Jan 2024 - Present (2 years)

Built and managed a personal travel brand generating 5M+ combined views across TikTok and Instagram using trend-informed short-form video and iterative performance optimization.

TikTok Instagram Trend Analysis Audience Growth Video Editing Content Strategy Performance Optimization

Current

Digital Content & Social Media Manager

Current

Laylush

Jan 2022 - Present (4 years)

Execute paid and organic social creative for 60+ consumer, lifestyle, and wellness brands, optimize short-form video and Meta ads to improve CTR (~1.8%), and deliver data-driven content strategy and reporting to clients.

TikTok Instagram Short Form Content Social Analytics Content Strategy

Marketing Specialist

Great American Media Services

Jan 2022 - Dec 2024 (2 years 11 months)

Managed social strategy and content across 19+ brands, increasing Instagram reach by 55% and engagement by 175% through data-driven optimization and scheduled publishing for campaigns and events.

Social Media Strategy Hootsuite Buffer Meta Business Suite performance reporting Campaign Execution Analytics

Education

Degrees, certifications, and relevant coursework

Shippensburg University

Bachelor of Science in Business Administration, Marketing

Completed a Bachelor of Science in Business Administration with a concentration in Marketing; program is AACSB accredited and affiliated with Wood Honors College.