Beatty Loreta
@beattyloreta
Creative Social Media Manager with a passion for data-driven strategies.
What I'm looking for
As a Social Media Manager with two years of experience, I thrive on crafting engaging content and optimizing social media strategies that resonate with audiences. My journey began at The Museum of Modern Art, where I honed my skills in content scheduling and live coverage, significantly boosting engagement on platforms like TikTok and Instagram.
Currently, at WeWork, I have successfully developed and implemented content calendars that increased our follower count by 60% within a year. My expertise in managing paid ad campaigns has led to a 25% reduction in cost-per-click, showcasing my ability to drive results through data analysis and strategic planning. I am passionate about collaborating with creative teams to produce visually appealing content that captures the essence of our brand.
Experience
Work history, roles, and key accomplishments
Social Media Manager
WeWork
Jun 2023 - Present (2 years)
Developed and implemented content calendars across Instagram, LinkedIn, and Twitter, increasing follower count by 60% in 12 months. Managed paid ad campaigns with Meta Ads Manager and LinkedIn Campaign Manager, reducing CPC by 25%.
Social Media Assistant
The Museum of Modern Art (MoMA)
May 2022 - May 2023 (1 year)
Assisted in content scheduling and live social media coverage of events and exhibitions. Created TikTok and Instagram content, helping increase engagement by 40%.
Education
Degrees, certifications, and relevant coursework
City University of New York (CUNY) – Hunter College
Bachelor of Arts, Communications
Graduated with a Bachelor of Arts in Communications. Focused on developing communication strategies and understanding media landscapes.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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