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Rachel Broyles

@rachelbroyles

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Creative designer and illustrator leading end-to-end brand identities and interactive digital experiences.

United States

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What I'm looking for

I’m looking for a design role where I can lead brand and campaign systems end-to-end—combining visual identity, illustration, UX/UI wireframing, and motion—while partnering cross-functionally and mentoring others to deliver on time and on brand.

I’m a Creative Designer & Illustrator focused on 360° visual identity systems—leading large-scale brand design end-to-end across global events, brand strategy & guidelines, ad campaigns, animated videos, and digital experiences. I steward campaign design and build consistency across touchpoints while evolving the visual identity, and I develop bespoke illustration and event app experiences that bring motion, interactivity, and storytelling to UX/UI.

Previously, as a Senior Designer in Goods & Services, I designed and prototyped UX/UI wireframes and visual systems for event apps & microsites, including global campaign landing pages and homepage experiences for J.P. Morgan Asset Management. I partner with developers, strategists, and marketers to deliver concept-to-execution storytelling and presentation-ready assets, and I’m also an adjunct design instructor teaching graduate-level typography and visual systems through critique-driven mentorship.

Experience

Work history, roles, and key accomplishments

Current

Creative Designer & Illustrator

Current

BlackRock

May 2024 - Present (2 years 2 months)

Lead 360° brand design work end-to-end across global events, brand strategy and guidelines, ad campaigns, animated videos, and digital experiences. Develop bespoke illustration and event app/microsite experiences, presenting concepts to senior stakeholders to align with brand strategy and business objectives.

Brand Design Brand Guidelines Campaign Design Event Apps Figma Prototyping Storytelling

Current

Adjunct Design Instructor

Current

Miami Ad School

Jun 2023 - Present (3 years 1 month)

Teach graduate-level typography and visual systems, mentoring emerging designers through critique-driven discussion and conceptual development.

Typography Critique Led Instruction Mentorship Presentation Skills Storytelling

Education

Degrees, certifications, and relevant coursework

Miami Ad School at the Portfolio Center and Furman University

Master of Arts, Graphic Design

2021 - 2022

Earned a Master of Arts as a Junior Design Fellow with the Public School & Czarnowski Graphic Design Collective through Miami Ad School at the Portfolio Center and Furman University (July 2021–February 2022).

Furman University

Bachelor of Arts, Studio Art & Business

Completed a Bachelor of Arts in Studio Art & Business at Furman University, designing brand and digital projects for clients including Land Rover, Mercedes-Benz, and American Express across logo systems, illustration, UI wireframes, and campaign materials.