Rachael Schirano

I’m a founder-operator with 17 years of experience building a premium, referral-driven brand from the ground up—combining customer psychology, strategic positioning, creative direction, and operational execution. I work at the intersection of brand, experience, and growth, translating vision into execution without losing the human quality.

Over time, I’ve built and operated all business functions—marketing, partner relationships, project coordination, client communications, and service delivery—then scaled results through repeatable workflow systems, quality standards, and brand guidelines. I scaled annual bookings 250%+ in the first two years by repositioning upmarket and redesigning pricing and the full brand experience, and I launched a consulting and mentorship practice supporting founders with positioning, messaging, pricing strategy, and structured growth planning.