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Rachael SchiranoRS
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Rachael Schirano

@rachaelschirano

Brand strategist and creative operations lead who builds premium, referral-driven brands through strategy, trust, and execution.

Zimbabwe
Message

What I'm looking for

I’m looking to lead brand and experience work where relationships, communication, and brand perception matter. I want to bring structure to creative environments, translate vision into execution, and drive growth through customer trust.

I’m a founder-operator with 17 years of experience building a premium, referral-driven brand from the ground up—combining customer psychology, strategic positioning, creative direction, and operational execution. I work at the intersection of brand, experience, and growth, translating vision into execution without losing the human quality.

Over time, I’ve built and operated all business functions—marketing, partner relationships, project coordination, client communications, and service delivery—then scaled results through repeatable workflow systems, quality standards, and brand guidelines. I scaled annual bookings 250%+ in the first two years by repositioning upmarket and redesigning pricing and the full brand experience, and I launched a consulting and mentorship practice supporting founders with positioning, messaging, pricing strategy, and structured growth planning.

Experience

Work history, roles, and key accomplishments

Rachael Schirano Creative logoRC
Current

Founder & Strategic Lead

Rachael Schirano Creative

Jan 2009 - Present (17 years 4 months)

Built and scaled a premium, referral-driven brand, growing annual bookings 250%+ in two years through upmarket repositioning, brand redesign, and pricing strategy; sustained six-figure annual revenue. Led end-to-end creative direction and customer experience operations, restructuring communications and revenue operations during COVID-19 to stabilize growth and protect long-term relationships.

Education

Degrees, certifications, and relevant coursework

Southern New Hampshire University logoSU

Southern New Hampshire University

Master of Business Administration, Marketing

Pursuing an MBA with a focus on Marketing at Southern New Hampshire University.

Arizona State University logoAU

Arizona State University

Bachelor of Science, Sociology

Studied Sociology as part of a Bachelor of Science program at Arizona State University.

Arizona State University logoAU

Arizona State University

Bachelor of Arts, Liberal Studies

Studied Liberal Studies as part of a Bachelor of Arts program at Arizona State University.

Tech stack

Software and tools used professionally

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