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Bryan Figueroa

@bryanfigueroa1

Creative Lead and Digital Experience Designer who builds memorable brands and high-performing digital experiences.

Zimbabwe
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What I'm looking for

I’m looking for a role where I can lead creative and digital strategy, build cohesive brand systems, and deliver cross-channel website and campaign experiences. I want a collaborative team that values user-centered design and strong execution.

I’m a Creative Lead and Digital Experience Designer with 10+ years of experience building memorable brands, high-performing websites, and integrated marketing campaigns. I translate business objectives into engaging digital and print experiences, keeping every customer touchpoint cohesive.

I’ve led creative direction and digital strategy for 100+ client websites and integrated Impact marketing campaigns across healthcare, legal, and luxury/service industries. I partner with executives and stakeholders to develop brand strategy and visual identity systems that align audience needs with measurable business growth.

I design and prototype in Figma, producing wireframes and high-fidelity interfaces while collaborating closely with developers to ensure successful implementation. I also lead multidisciplinary teams (designers, developers, marketers, SEO specialists, and content strategists), provide creative mentorship, and maintain quality through critiques, workflow improvements, and design systems.

Experience

Work history, roles, and key accomplishments

FI
Current

Lead Graphic Designer

Firm Media Inc.

Jan 2017 - Present (9 years 6 months)

Led creative direction and digital strategy for 100+ client websites and integrated marketing campaigns across healthcare, legal, and luxury service industries. Partnered with executives and stakeholders on brand strategy and visual identity, directed website redesigns, and led a team of four designers to deliver cohesive digital and print experiences.

Education

Degrees, certifications, and relevant coursework

GO

Google

Google UX Design Professional Certificate, UX Design

2017 -

Completed (and/or is currently pursuing) the Google UX Design Professional Certificate starting in 2017.

California State University, San Bernardino logoCB

California State University, San Bernardino

Bachelor's Degree, Graphic Design & Marketing

2012 - 2016

Earned a bachelor’s degree in Graphic Design & Marketing from California State University, San Bernardino, completing the program from 2012 to 2016.

Tech stack

Software and tools used professionally

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