Open to opportunities

Quique Fernández

@quiquefer

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Senior Brand Design Lead turning complex ESG and enterprise stories into scalable visual identity and design systems.

Spain

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What I'm looking for

I’m looking for a Senior Brand Design Lead or Creative Director role at a remote-first European company where design is taken seriously—where I can lead brand identity and design systems and work well async.

I’ve led visual design for Elastic, where I took complex sustainability data and shaped it into two Global ESG Reports. I also managed brand identity for major corporate events worldwide, keeping the experience consistent across countries.

Across campaigns and stakeholder-facing deliverables, I’ve partnered with marketing and leadership teams to ensure brand consistency at every touchpoint. I optimized creative workflows by managing a scalable design system, reducing production times while keeping internal and external assets aligned.

I bring hands-on experience integrating Generative AI into real creative workflows, and I’ve used that to improve creative output and project efficiency. Before Elastic, I co-founded Monovampiro and led creative work as an Art Director across experiential and branding agencies in Spain.

Experience

Work history, roles, and key accomplishments

Senior Visual Designer

Elastic

Jun 2021 - Nov 2025 (4 years 5 months)

A leading global search and data analytics NASDAQ-listed tech company (3,000+ employees).

· Corporate Sustainability: Led the visual design for two Global ESG Reports (2024-2025), turning complex data into a clear narrative that showcased a 40% reduction in carbon emissions and $1M+ in donations.
· Impactful Storytelling: Designed audited corporate reports for investors and stakeholders, ensuring

Co-founder / Creative Director

Monovampiro

Jun 2010 - Jun 2021 (11 years)

Illustration and creative projects. This channel has allowed us to take part in competitions, to exhibit some of our pieces, and, in short, to work on any creative project related to culture that is put at our fingertips.

Diseño De Impresión Graphics Visual Storytelling Diseño Project Management Marca Corporativa Percepción De La Marca Gestión De Cartera Aptitudes Creativas Trabajo Creativo

Senior Art Director

Momentum Worldwide, Spain

Feb 2017 - Feb 2020 (3 years)

Premier global experiential agency and 4-time 'Agency of the Year' with presence in 30+ countries.

· BTL creative leadership: Served as creative manager for Huawei, leading the Below-the Line (BTL) strategy and execution for the launch and promotion of award-winning flagship smartphones.
· Experiential marketing & retail: Managed the end-to-end creative lifecycle for global Experiential Marketing

Senior Art Director

Momentum Worldwide

Feb 2017 - Feb 2020 (3 years)

Led BTL creative strategy for Huawei, managed experiential marketing and retail activations, and supervised creative teams for global campaigns.

Senior Art Director / Creative Supervisor

CADIGRAFIA Publicidad y Comunicación

Mar 2009 - Feb 2017 (7 years 11 months)

Benchmark branding agency in S. Spain for 20+ years, specializing in comprehensive visual identity.

· End-to-end creative direction: Led strategic conceptualization across brand identity, packaging, and editorial design (e.g., Loewe Sustainability Report).
· Cross-sector client management: Managed end-to-end projects for the private sector and key public institutions (e.g., Ayuntamiento, Universi

Graphic Designer

Cadigrafía Publicidad y Comunicación

Mar 2006 - Mar 2009 (3 years)

· Creative Ideation and Conceptualization: Active participation in brainstorming sessions and strategic planning for multidisciplinary campaigns.
· Advanced Editorial Design: Layout of catalogs, books, and magazines with high visual quality standards and information hierarchy.
· Art Direction and Digital Retouching: High-quality image processing, photo retouching, and creation of custom visual ass

Education

Degrees, certifications, and relevant coursework

Founderz

Master Degree, Generative AI

2025 - 2026

Activities and societies: Prompt engineering focused on creative outputs (images, video, audio, music). AI for branding and content strategy. Creative AI tools (DALL·E3, Midjourney, Freepik, Runway, Suno, ElevenLabs, etc). Official certification Founderz + Microsoft + Freepik.

Gen AI professional master by Founderz. Developed hands-on expertise in AI-driven design, copywriting, and multimedia to optimize workflows.

Ironhack

UX/UI Bootcamp, User interface and User Experience design

2020 - 2021

· User experience design, information architecture, wireframing, prototyping.
· Design Thinking, Agile Framework.
· Usability evaluation and site/app redesign.
· Atomic design, visual design, user-interaction design.

Figma, Sketch, Adobe XD, HTML, CSS.