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Carlos Herencia

@carlosherencia

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Senior Graphic Designer specialized in branding, digital marketing, and AI-enhanced creative production.

Spain

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What I'm looking for

I seek roles where I can lead brand and content strategy, apply AI to creative workflows, collaborate cross-functionally, and drive measurable engagement and growth.

I am a senior graphic designer with 10 years of experience in branding, art direction, and digital marketing, who integrates generative AI to streamline production and enhance storytelling. I have led design departments and social media strategies, delivering measurable engagement and brand-recognition improvements across sectors.

My work spans visual identity, multimedia content, campaign analytics, and color-managed print production, with documented successes such as sustained +10% organic engagement growth and up to +40% qualified lead increases. I combine pragmatic project management and cross-functional collaboration with hands-on tools expertise to produce consistent, high-impact creative solutions.

Experience

Work history, roles, and key accomplishments

Current

Generative AI Evaluator

Current

Outlier AI

Jul 2025 - Present (4 months)

Evaluate and rate generative image and video outputs for visual precision, composition, and consistency, providing structured feedback to improve generation criteria and prompting.

Quality Assurance AI Tools

Senior Graphic Designer

Maniac Digital Ads

Jun 2022 - Aug 2025 (3 years 2 months)

Led social media strategy and full creative cycle for a diverse brand portfolio, creating trend-based audiovisual content that drove sustained +10% organic engagement and improved campaign ROI through Meta Ads analysis.

Art Direction Social Media Strategy Generative AI Meta Ads Content Strategy Brand Identity

Senior Graphic Designer

Estudios Creativos del Perú

Dec 2019 - Sep 2021 (1 year 9 months)

Founded and structured the design department, directing branding and visual strategies that improved delivery efficiency and increased social media engagement by up to +20%.

Branding Art Direction Creative Leadership performance reporting Team Management

Junior Graphic Designer

Virtual Labs S.A.C.

Jun 2018 - Nov 2019 (1 year 5 months)

Designed digital strategies and produced visual/audiovisual content for education clients, generating a +40% increase in qualified leads and managing community growth and performance reporting.

Digital Strategy Community Management Content Production Meta Business Suite Lead Generation Visual Design Social Media

Junior Graphic Designer

Cuzzi y Cía S.A.

Nov 2014 - Dec 2017 (3 years 1 month)

Coordinated packaging, editorial, and corporate projects and led a new digital printing department, expanding production capacity and ensuring color fidelity via ICC profiles and calibration.

Packaging Design Production Coordination Adobe Photoshop

Consultant in Digital Printing

Incalpaca TPX S.A.

Jan 2016 - Mar 2016 (2 months)

Advised on implementing a digital textile printing department, configured FTEX machinery, designed ICC profiles, and trained staff in Photoshop and NeoStampa to improve quality and efficiency.

FTEX Configuration ICC Profiles Color Management Training Adobe Photoshop NeoStampa Workflow Optimization

Education

Degrees, certifications, and relevant coursework

ESDEN Business School

Certificate, Digital Transformation

2025 -

Enrolled in the Digital Transformation for Innovation Program (PTDi) to develop strategic and technical skills for leading digital innovation projects.