Cecilia Luduena

I’m a senior brand designer with 10+ years creating brand identities, visual systems, and digital experiences for tech startups and scale-ups. I take brands from scratch through to global rollout, working end to end across strategy, identity, web, and content with a deeply collaborative, craft-forward mindset.

At EF English Live, I led the design and global rollout of the rebrand, covering visual identity and logo, Storyblok website builds with developers, SEO for blog content, social storytelling, sales pitch materials, corporate video production, and CRM email funnel design—reaching all global markets within a year. I also spearheaded the live launch of Efekta Method, pitching directly to EF owner Philip Hult before leading end to end execution, designing a self-serve product experience that drove a 45% increase in sales in Portugal within the first week. Across seasonal campaign work, I aligned SEO, CRO, and CRM stakeholders around a unified creative vision, contributing to a 25% revenue increase globally.

Earlier, at FinLeap Studio in Berlin, I delivered brand identity, digital experience, and campaign work across an internal design studio supporting 8+ fintech startups and scale-ups. I created brand identities from zero to launch for new portfolio companies, led rebrands and brand extensions for established brands, and served as design studio lead on UX/UI for Engel and Völkers—designing the KYC funnel and sales-facing digital experience for a new product launch. I also worked closely with the CEO on external communications, pitch materials, and new business positioning.

Now, as a Creative Lead mentor at ADPList (Remote), I support designers in shifting from execution thinking to strategic creative leadership. I’m Figma-native and AI-fluent—using tools in live production workflows—and I continue to grow through creative strategy and platform-native content strategy training.