Product Lins

I’m Lucas Lins, a passionate UX/UI Designer with over 5 years of experience crafting intuitive, data-driven digital products that prioritize usability, accessibility, and conversion. Based in Brazil and working remotely, I specialize in designing responsive SaaS platforms and mobile-first interfaces, with a strong focus on user-centered design, WCAG compliance, and CRO (conversion rate optimization). My career is driven by a commitment to aligning design with business goals, leveraging tools like Figma, Adobe XD, and Tailwind, and collaborating with cross-functional teams to deliver measurable results.

My professional journey includes impactful roles across diverse industries. As a Freelance UX/UI Designer at Casona (Mar 2024 - Jul 2024), I designed a web-based loyalty rewards platform, increasing user retention by 25% and optimizing checkout flows to boost the average ticket by 33%. I also created a scalable design system that reduced development time and standardized brand guidelines. At GRT8 (June 2022 - Dec 2023), I enhanced the Mobby Cidade app and SaaS portal, improving public service access and increasing citizen-reported occurrences by 2.3x while simplifying navigation to achieve a 2.7x higher app store rating. At Fractal (July 2020 - May 2022), I designed the mobile and desktop versions of Prof.App, an EdTech platform, improving task completion by 30% and messaging engagement by 50% through accessible, white-label UI solutions.

I hold a Bachelor’s in Business Administration from UNI-RN (2017-2021) and certifications in Google UX Design, Gama Academy’s UX/UI Experience, PM3 Product Management, and G4 Startups. My skill set spans UX research, usability testing, heuristic evaluations, wireframing, prototyping, and motion design, with expertise in creating frictionless information architecture and interaction-rich interfaces. I’m proficient in HTML, CSS, Git, and analytics tools for heat maps and A/B testing, ensuring data-driven design decisions.

Beyond my professional work, I’m deeply interested in design thinking, service design, and emerging trends like gamification and microinteractions. I enjoy staying updated on accessibility standards and experimenting with tools like Framer and Creatie to push creative boundaries. My goal is to join a forward-thinking company where I can contribute to innovative products, collaborate with diverse teams, and continue growing as a designer who bridges user needs with business success.