Roberta Yda Yamamoto
@robertaydayamamoto
Product designer focused on scalable UX, design systems, and fintech.
What I'm looking for
I am a Product Designer specializing in scalable UX design, design systems, and product optimization for fintech and SaaS platforms serving international markets. I bring end-to-end product design experience including research, prototyping, usability testing, and cross-functional collaboration.
At Luby Software I led end-to-end UX/UI across multiple projects, created a unified multi-product Design System, and partnered with sales and marketing to develop case studies using product data. My work contributed to measurable savings and improved UI scalability and transaction clarity.
As a freelance Product Designer and earlier as a Graphic Designer and Art Director, I redesigned core UIs, built scalable style guides, conducted user research, and produced brand systems and motion assets for clients and high-profile media events. I mentor designers on design systems, UX processes, and workflow optimization.
I seek opportunities where I can apply structured UI systems, drive measurable product improvements, and collaborate with cross-functional teams to scale design solutions for international users.
Experience
Work history, roles, and key accomplishments
Product Designer
Luby Software
Mar 2022 - Present (3 years 9 months)
Led end-to-end UX/UI design and implemented a unified multi-product design system that reduced page build time to ~10 minutes and supported solutions delivering 39% cost savings vs. a U.S. vendor and 25% vs. a Kansas provider.
Product Designer
DBN Software
Nov 2021 - Jul 2022 (8 months)
Redesigned core UI and built a scalable dark-mode style guide using Material Design principles, achieving high task completion rates in usability testing and positive user perception versus competitors.
Graphic Designer
Foresti Design
Aug 2019 - Jan 2021 (1 year 5 months)
Developed visual identities, brand guidelines, and motion assets for clients (e.g., Sallve, Lopes) to improve brand consistency and client engagement through animated presentations.
Art Director
Martin Luz Transformation Agency
Feb 2014 - Aug 2019 (5 years 6 months)
Directed social media visual strategy and live-event digital coverage for Rede Bandeirantes shows, contributing to major audience growth and high-impact engagement metrics (e.g., MasterChef finale: 1.8M tweets, 81M impressions).
Education
Degrees, certifications, and relevant coursework
Aela - Professional Education in Product Design
Professional Education, Product Design
2020 - 2022
Completed a professional education program focused on product design, covering UX/UI, prototyping, and design systems to prepare for product design roles.
EBAC - Escola Britânica de Artes Criativas
Professional Education, Graphic Design
2017 - 2018
Completed a professional education program in graphic design emphasizing visual identity, brand systems, and digital asset creation.
Universidade de São Paulo (ECA)
Bachelor's in Advertising, Advertising
2012 - 2016
Bachelor's degree in Advertising with coursework and projects in branding, visual communication, and campaign strategy.
Availability
Location
Authorized to work in
Website
robezyumi.comPortfolio
robezyumi.comSalary expectations
Social media
Job categories
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