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Felipe Linares

@flinbu

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Hi, I’m Felipe Linares. I solve problems and improve lives with truly beautiful, functional design!!

Colombia

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What I'm looking for

I’m looking for a role where I can channel my passion for design into solving real problems and creating products that make a genuine impact. I thrive in collaborative environments where creativity and innovation are at the forefront, and where I can help build intuitive, beautiful experiences that improve people’s lives.

I believe great design is more than just aesthetics, it’s about understanding the user’s journey and creating solutions that simplify and enrich their experience. Whether it’s developing an end-to-end financial management platform, redesigning a learning system, or enhancing the usability of an e-commerce platform, I always focus on making every interaction intuitive, accessible, and meaningful.

My design process begins with a deep understanding of user needs and business goals. Through collaboration with cross-functional teams, user research, wireframing, prototyping, and usability testing, I aim to create seamless experiences that drive both user satisfaction and business success.

Outside of work, I’m an avid cook, gamer, and collector of beetles. When I’m not designing digital experiences, you can often find me hiking in nature or experimenting with new recipes in the kitchen. I believe in finding creativity in all aspects of life, and this balance helps me bring a fresh perspective to my work.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer & Consultant

Current

Freelance

Jan 2008 - Present (17 years 5 months)

Collaborated with SaaS, B2C, B2B, and E-Commerce projects to optimize digital platforms for better engagement and usability. Improved user satisfaction and KPI through effective user experience design and efficient digital workflows.

SaaS B2C B2B User Experience Design Digital Workflow Optimization Usability Testing KPI Improvement Collaboration Mentoring Ecommerce

Lead Product Designer

Monety

Mar 2022 - Mar 2024 (2 years)

Mentored designers and provided consultancy on strategic SaaS projects, creating modern interfaces that increased user engagement and conversion rates.

strategic consultancy Mentoring SaaS User Engagement Conversion Rate Optimization Interface Design Cross Functional Collaboration User Centered Solutions

Senior Product Designer

Buildertrend

Mar 2022 - Mar 2024 (2 years)

Led the design of a virtual wallet for a SaaS B2B project management software, optimizing payment flows and improving the checkout experience to enhance user trust and reduce payment time.

SaaS B2B Payment Flows User Experience Checkout Optimization Project Management User Engagement Design Leadership Remote Collaboration

Lead Product Designer

GCFLearnFree.org

Sep 2021 - Jun 2022 (9 months)

Spearheaded the development of the LMS platform, enhancing accessibility and user experience, resulting in increased user engagement and streamlined platform usage.

LMS Accessibility User Experience Educational Technology User Engagement Product Development Team Collaboration Solution Implementation solution implementation

Senior Product Designer

Send

May 2018 - Jul 2020 (2 years 2 months)

Transformed complex business processes into efficient user flows for a fintech B2C product, contributing to a significant increase in user retention through usability improvements.

engineering collaboration Fintech B2C User Flows Usability Improvement Interaction Design Design Systems Prototyping Engineering Collaboration User Retention

Product Designer

El País

Sep 2012 - May 2018 (5 years 8 months)

Designed digital experiences that transformed complex journalistic reports into engaging products, contributing to the redesign of the company’s website and improving overall user satisfaction.

Digital Experience Design Journalism User Engagement Website Redesign Accessibility User Satisfaction Innovation Design Awards

Lead Creative Designer

E-Solutions & CIA

Jan 2011 - Apr 2012 (1 year 3 months)

Designed custom websites for clients and improved the usability of the company’s e-commerce software, focusing on balancing aesthetics with functionality to drive user engagement.