priya singhal
@priyasinghal
I turn consumer, competitive, and retail data into AI-enabled growth strategies and executive decisions.
United StatesWhat I'm looking for
I build consumer insights and competitive intelligence functions that turn complex market data into portfolio, pricing, innovation, and go-to-market decisions. Most recently at PetWise, I supported growth across 28 pet product subcategories and brands including SmartyKat, FurHaven, Sherpa, and goDog.
I created retailer-specific strategies by integrating NielsenIQ, Retail Link, Amazon, Chewy, Stackline, Census, and store data. My AI-enabled Power BI framework assessed 3,700+ Walmart stores, while insights-led merchandising and assortment recommendations contributed to approximately 2x sales growth in Q2.
As the founder of WeMixx, I took a plant-based CPG brand from market whitespace analysis through commercialization, launching six SKUs that achieved a #1 Amazon New Release ranking. I also launched BiteWise, an AI-powered food scanner app, using LLMs and USDA, FDA, and Open Food Facts datasets to deliver personalized food intelligence.
Across the UN Global Compact, Tinuiti, GroupM, and MTV Networks, I’ve translated syndicated, behavioral, social, and performance data into executive-ready strategy. I’ve led global research across 80+ countries, managed analysts, built measurement frameworks, and used AI workflows to reduce research synthesis and reporting timelines by more than 50%.
Experience
Work history, roles, and key accomplishments
Director, Consumer Insights
PetWise
Oct 2025 - Jun 2026 (8 months)
Built the Consumer Insights function and competitive benchmarking capability supporting portfolio, pricing, innovation, and retailer growth decisions across 28 pet product subcategories. Developed retailer-specific competitive growth strategies and AI-enabled frameworks, contributing to approximately 2x sales growth in Q2.
App Founder and Marketing Lead
BiteWise
Jul 2025 - Oct 2025 (3 months)
Designed and launched an AI-powered mobile app using LLMs to deliver personalized food intelligence, benchmarked against the food-transparency app landscape. Built product positioning and user segmentation strategy from qualitative interviews and product discovery sessions.
Founder
WeMixx Inc.
Jul 2019 - Oct 2025 (6 years 3 months)
Founded and scaled a plant-based CPG brand in the ready-to-cook category, owning market and competitive analysis, positioning, and commercialization end to end. Launched 6 SKUs achieving #1 Amazon New Release ranking and a ~30% repeat purchase rate.
Manager, Consumer Insights & Analytics
United Nations Global Compact
May 2022 - Nov 2023 (1 year 6 months)
Led multi-market research synthesis across 80+ countries, translating stakeholder and competitive landscape data into strategic recommendations for executive leadership. Launched an NPS and engagement measurement program that improved subscriber retention by 22%.
Led analytics and competitive insight generation for enterprise clients including LegalZoom, AppFolio, and Magna-Tiles, focusing on attribution, incrementality, and performance benchmarking. Managed and mentored a team of 6 analysts, improving delivery quality and analytical rigor.
Built consumer and competitive insights frameworks combining syndicated datasets with POS data for Nestlé, Bayer, and Target. Developed a Tableau-based analytics tool showcased at the Google Data Summit (2018) and designed regression-based forecasting models contributing to a 35% incremental business impact.
Manager, Marketing and Audience Strategy
MTV Networks
Jul 2014 - Oct 2016 (2 years 3 months)
Led audience research and competitive performance measurement for major entertainment properties including the VMAs and Movie Awards. Conducted cross-platform audience analysis integrating digital, social, and behavioral data to optimize engagement against competing content.
Education
Degrees, certifications, and relevant coursework
New York University
Master of Science, Integrated Marketing
Grade: 3.73
Master of Science in Integrated Marketing from New York University, completed in 2014.
NMIMS
Bachelor of Business Administration, Business Administration and Management
Grade: 3.48
Bachelor of Business Administration in Business Administration and Management from NMIMS, completed in 2011.
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
Skills
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