At OMD, I manage State Farm’s $670MM annual media budget, leading monthly budget and billing cycles, client reporting, and budget-process improvements.
Previously at Starcom, I stewarded $18MM in Lowe’s campaign budgets across display, video, streaming audio, YouTube, and custom content. I translated performance data from Neustar’s MTA Dashboard into actionable insights, coordinated partner and client approvals, and trained newer team members.
I’ve also activated and optimized programmatic campaigns through The Trade Desk for Aldi and built cross-channel media plans for Planet Fitness, spanning digital, out-of-home, radio, TV, search, and social.
