At Simplilearn, I lead copywriting and content marketing across the learner funnel, from acquisition campaigns and lifecycle CRM to course pages and editorial. I still write high-stakes brand and performance copy while directing writers and freelance contributors.
At Kapiva, I refined the brand voice across six product lines and owned digital content strategy, contributing to an 18% lift in unaided brand recall and 20% conversion growth over two quarters. I also introduced an AI-assisted copy workflow that reduced creative turnaround time by 35% while keeping QA rejection under 4%.
At Swiggy, my push, email, SMS, landing-page, and video-script copy contributed to a 22% increase in repeat orders for tested cohorts. Earlier, at Health & Glow and through freelance engagements, I wrote SEO and branded content, including a healthcare campaign that returned 4x on ad spend.
