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Surbhi Kanwar

@surbhikanwar

Copywriter at Simplilearn writing SEO pages, performance ads, and customer journey campaigns.

At Simplilearn, I write and optimize SEO pages, landing pages, and FAQs for professional upskilling programs. I also create performance video scripts and ads, adapting the copy to campaign goals.

At Treebo Hospitality Ventures, I wrote lifecycle and promotional copy for email, push, and WhatsApp campaigns, and managed the SEO blog workflow through WordPress publishing. I also contributed content and brand-book development for a new hospitality brand.

Experience

Work history, roles, and key accomplishments

Current

Freelance Copywriter

Current

Simplilearn

Dec 2025 - Present (10 months)

Write and optimize SEO-driven category, program, and landing pages, and create performance video scripts and ads for professional upskilling programs. Develop customer journey communications across email, WhatsApp, push, and RCS.

SEO Copywriting Landing Pages Video Scripts Performance Marketing Email Marketing WhatsApp Marketing Push Notifications RCS Webinar Content Development Brand Voice

Copywriter | Content Writer

Treebo Hospitality Ventures

Mar 2022 - Jun 2025 (3 years 3 months)

Wrote lifecycle and promotional copy for 480+ email, push, and WhatsApp campaigns, and managed SEO blog workflow from keyword inputs to publishing. Contributed to brand launches and managed freelance writers.

Copywriting Content Writing Email Marketing Push Notifications WhatsApp Marketing SEO WordPress Content Strategy Brand Messaging Freelance Management

Freelance Content Writer

Independent

May 2019 - Jul 2022 (3 years 2 months)

Wrote product and course descriptions, educational content, and academic summaries for edtech and publishing clients. Edited and proofread books and recorded voice-overs for children's educational videos.

Content Writing Editing Proofreading Voice Over Educational Content Book Editing