Priyanka Garg
@priyankagarg1
Results-driven CRO specialist with expertise in digital growth strategies.
What I'm looking for
As a Conversion Rate Optimization (CRO) specialist with over three years of experience, I have a proven track record of enhancing user engagement and driving conversions through data-driven strategies. My expertise lies in A/B and multivariate testing, where I have successfully led numerous projects that resulted in significant improvements in digital performance metrics. I thrive in collaborative environments, working closely with cross-functional teams to achieve unique business objectives.
In my current role as a Digital Conversion Strategist at Conversion Kings, I manage multiple client projects while leading a team of direct reports. I have developed a repository of over 150 actionable insights that have effectively improved online conversion rates and reduced funnel drop-offs. My analytical skills enable me to leverage AI-driven algorithms and statistical significance to deliver impactful experimentation programs, achieving a remarkable 60% win rate in A/B tests.
Previously, I have worked with Fortune 100 clients at IQuanti India Pvt Ltd, where I conducted comprehensive CRO audits and achieved over $2 million in annual revenue growth. My ability to formulate effective funnel optimization strategies and collaborate with various stakeholders has been instrumental in driving measurable improvements in website performance. I am passionate about utilizing my skills to create innovative solutions that enhance user experiences and drive business success.
Experience
Work history, roles, and key accomplishments
Digital Conversion Strategist
Conversion Kings
May 2025 - Present (2 months)
Led 5 client projects concurrently managing 3 direct reports, conducted monthly/quarterly strategy workshops, and owned ad-hoc deliverables. Created a repository of 150+ actionable insights and recommendations to improve online conversion rates, reduce funnel drop-offs, increase AOV, and drive revenue growth.
CRO Specialist
BT Group
May 2024 - Apr 2025 (11 months)
Crafted quarterly CRO roadmaps and strategies aligned with business objectives, driving measurable improvements in website performance (+23% uplift in CR). Directed a team of developers, ensuring on-time, high-quality execution and delivery while streamlining tag implementation on the website for seamless testing.
CRO & Analytics
IQuanti India Pvt Ltd
May 2022 - Apr 2024 (1 year 11 months)
Conducted and presented comprehensive CRO audits for Fortune 100 clients globally, covering BFSI, ecommerce, healthcare, SaaS and other industries. Achieved 30%+ boost in conversion rate, up to 120% uplift in other KPIs, and over $2M revenue growth annually by testing iteratively, utilizing quantitative and qualitative user behavior data.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management, Sirmaur
Master of Business Administration, Business Administration
2020 - 2022
Completed a Master of Business Administration degree, focusing on advanced business principles and management strategies. Gained expertise in various aspects of business operations and leadership.
Maharshi Dayanand University
B.Tech, Computer Science
2015 - 2019
Obtained a Bachelor of Technology degree in Computer Science. Developed a strong foundation in computer science principles, programming, and software development.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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