Demi Bademosi

Spearheaded large-scale product restructuring, aligning user experience with evolving WCAG Usability Guidelines and market demands through a data-driven framework. Implemented data-informed decision-making by integrating quantitative metrics with qualitative insights, ensuring strategic alignment between user needs and business objectives.

Conducted A/B testing and multivariate testing (MVT) for global marketing campaigns, reducing customer acquisition costs and improving conversion rates using data. Built component-based design systems in Figma, streamlining workflows and reducing project delivery time.

Increased conversion rates through interactive, data-driven prototypes (Figma) for custom ABM campaigns, driving record-breaking acquisitions for the business. Built a templating system for pitch decks, increasing marketing output, reducing design costs, and enabling operational agility.

Reduced customer service costs through redesigning digital journeys, utilizing information architecture overhauls and implementing interaction design principles. Created omnichannel campaigns that segmented customer cohorts, improving targeting accuracy and reducing cost-per-acquisition.

Studied Graphic Communication, focusing on user-centred design principles and digital solutions. Gained expertise in balancing business objectives with human needs through a background in psychology and digital marketing.