Open to opportunities

shalini singh

@shalinisingh2

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Innovative social media marketer with a passion for digital engagement.

Zimbabwe

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What I'm looking for

I seek a role that fosters creativity, collaboration, and growth in digital marketing.

I am a dedicated social media marketer with extensive experience in crafting and executing innovative marketing campaigns across various platforms. My journey began in Human Resource Management, where I honed my skills in communication and relationship-building, before transitioning into the dynamic world of social media marketing. I thrive on creating effective strategies that resonate with audiences and drive brand engagement.

Throughout my career, I have successfully managed social media platforms for multiple organizations, including Izia Branding Pvt. Ltd., The Dream Riders Group, and Perfect Digi. My expertise lies in content creation, performance analysis, and community management, where I leverage data-driven insights to optimize campaigns and enhance brand visibility. I am passionate about staying ahead of industry trends and utilizing AI-driven tools to innovate my approach to social media marketing.

Currently, I lead social media strategies at The Skin Smiths Aesthetics, where I oversee campaign planning, content supervision, and team leadership. My goal is to foster strong relationships with clients and vendors while delivering measurable results that align with business objectives. I am committed to continuous learning and development in the ever-evolving landscape of digital marketing.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

The Skin Smiths Aesthetics

Apr 2024 - Present (1 year 2 months)

Develops and implements tailored social media strategies, leveraging industry trends and platform updates to ensure relevance and innovation. Oversees full-cycle campaign development from ideation to post-campaign analysis, managing multi-platform content calendars.

Social Media Strategy Campaign Management Community Management

Social Media Manager

Perfect Digi

Jun 2022 - Mar 2024 (1 year 9 months)

Designed and implemented social media strategies aligned with business goals, generating and publishing engaging daily content across various platforms. Stayed updated with the latest social media trends and tools to plan and execute paid and organic campaigns.

Social Media Strategy Content Creation Lead Generation

Social Media Manager

The Dream Riders Group

Aug 2021 - May 2022 (9 months)

Researched and tracked competitor activities and social media trends to plan and execute organic marketing campaigns across Facebook, Instagram, and LinkedIn. Analyzed post performance and audience engagement, strategizing campaigns to boost brand awareness and engagement.

Social Media Strategy Content Creation ORM Google Analytics

Social Media Executive

Izia Branding Pvt. Ltd.

Jun 2020 - Aug 2021 (1 year 2 months)

Managed social media platforms including Facebook, Instagram, LinkedIn, and Pinterest, focusing on content creation, publishing, and performance analysis. Conducted research on competitor trends and user behavior to inform organic campaign planning and execution.

Social Media Management Content Creation Performance Analysis SEO Google Analytics

Education

Degrees, certifications, and relevant coursework

Gujarat Technical University

Master of Business Administration, Human Resources

Completed a Master of Business Administration with a specialization in Human Resources. Focused on advanced business strategies and HR management principles.