Open to opportunities

Prislla Pattuzzo

@prisllapattuzzo1

Message

Product & growth manager focused on ecommerce, CRO, and end-to-end delivery across multi-market teams.

Sweden

Message

What I'm looking for

I’m looking for a product role where I own discovery to launch, partner across stakeholders, and use analytics-led iteration and UX research to improve growth and conversion in ecommerce.

I’m a product and growth specialist with 7+ years across delivery, ecommerce, and UX. I lead end-to-end work from scoping and stakeholder alignment through to launch, with a strong focus on measurable outcomes for global brands and D2C teams.

I’ve driven six-figure projects at Universum for IKEA, H&M, Barilla, and OMP, including multi-market employer brand initiatives and UX audits that improved candidate-flow KPIs by +15–25%. I’ve also built and scaled design systems and template libraries to cut per-market production time while maintaining brand consistency.

Most recently, I’ve freelanced on conversion and growth—delivering landing-page experiments and booking flow improvements (including +37% quote starts and +30% estimated completion) in fast cycles. I combine Agile/Scrum delivery, discovery workshops, analytics-led iteration, and UX research (journey mapping, usability testing, Figma) to ship what moves the needle.

Experience

Work history, roles, and key accomplishments

Current

Freelance Product & Growth

Current

Independent

Dec 2025 - Present (5 months)

Led conversion-focused growth work for D2C and insurtech teams, including a landing-page A/B test that increased quote starts by 37% and UX form redesign that improved estimated completion by 30%. Delivered research-to-launch in 4 weeks and shipped targeted booking-form reductions in 2 weeks.

Product Management Growth Strategy CRO A B Testing Shopify UX Research Landing Page Optimization Experimentation Design Figma

Digital Delivery Contractor

Lume Digital

Jan 2019 - Sep 2021 (2 years 8 months)

Delivered Shopify storefront UX and front-end work, including journey mapping, wireframes, prototypes, and scope/on-time delivery across e-commerce projects. Improved merchandising, PDPs, and checkout, contributing to steady conversion gains across client storefronts.