Open to opportunities

Sebastian Bredberg

@sbredberg

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Product and growth leader driving experiments, revenue lifts and scalable platforms.

Sweden

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What I'm looking for

I seek product leadership roles (full-time or fractional) where I can run data-driven experiments, scale platforms, mentor teams, and deliver measurable revenue and conversion outcomes.

I am a Head of Product and growth-focused product leader with deep experience shipping weekly experiments, instrumenting roadmaps, and delivering measurable revenue outcomes across B2C/B2B and marketplace platforms.

I've built repeatable product engines: established weekly experiment cadences, instrumentation, and bet reviews that teams continued to run after handover, and led a unified booking platform rolled out to 340k+ users across four countries.

As a founder of a boutique consultancy I run fast, metrics-driven sprints and enablement playbooks that typically deliver +8–15% funnel lifts; my background includes driving conversion, retention, pricing and membership outcomes through data-informed product work.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal Product Strategist

Current

Bred&Berg

Jan 2025 - Present (1 year 5 months)

Provide fractional product leadership and run fast, metrics-driven sprints that typically lift funnels +8–15% by instrumenting funnels, surfacing top blockers, and shipping measurable fixes within 2 weeks.

Product Strategy Experimentation A B Testing PRDs Analytics Enablement Rapid Prototyping

Head of Product

Ledap Group

Aug 2023 - Dec 2024 (1 year 4 months)

Owned product strategy and delivery for a multi-country sports platform, scaling a unified booking platform to 340k+ users across 4 countries and increasing first-booking conversion by 22% via auth and pricing changes.

Product Strategy Experimentation Amplitude Pricing Memberships

Head of Product

xNomad

Apr 2022 - Jul 2023 (1 year 3 months)

Led rebrand and UX overhaul for a short-term retail marketplace, increasing self-serve adoption and reducing manual sales support while introducing ops tooling to cut time-to-launch for new spaces.

Marketplace Onboarding Payments

Senior Product Manager

Lifesum

Feb 2020 - Mar 2022 (2 years 1 month)

Ran 40+ experiments across onboarding, pricing, and habit loops, delivering a +15% 30-day retention lift on key cohorts and owned discovery-to-delivery with a lean mobile design system.

Experimentation Retention Onboarding Pricing Figma Design Systems Analytics

Product Owner & Scrum Master

Lifesum

Aug 2018 - Feb 2020 (1 year 6 months)

Facilitated scrum ceremonies, increased release cadence, and launched notable integrations including an Apple Watch extension and Nike integrations across US/EMEA.

Scrum Release Management Stakeholder Management Integration Roadmapping

Director of CS & QA

Lifesum

Jan 2018 - Aug 2018 (7 months)

Led customer support and QA during rapid growth, integrated voice-of-customer into the roadmap, and delivered GDPR readiness and Google Assistant launch.

Customer Support QA GDPR Compliance QA Processes