At Lynk & Co, I led the roadmap and end-to-end delivery for an automotive e-commerce and subscription platform. I optimized journeys across test-drive booking, sign-up, checkout, and self-service, contributing to a 30% conversion-rate increase across three car launches.
I used Hotjar, Google Analytics, and A/B testing to investigate customer friction and validate improvements. Those journey optimizations resulted in 15% subscription revenue growth.
At FIS Global, I steered prioritization for a B2B SaaS payments platform and worked across SAFe programs. KPI-driven improvements to payment authorization, chargebacks, and dispute resolution reduced transaction errors by 40%.
Earlier, at CGI, I led requirements and backlog work for enterprise SAP master data engagements. I established data management workflows and governance processes that reduced data inconsistencies by 95%.
