Open to opportunities

Priscila Vitalino

@priscilavitalino

Onboarding specialist and LX designer, building scalable digital onboarding journeys that reduce time-to-value and prevent churn.

Brazil

Message

What I'm looking for

I’m looking for a product- and learning-minded role where I can design onboarding that delivers fast value, uses engagement/access data to remove friction, and supports retention and adoption through content and self-service experiences.

I’m an Onboarding Specialist and LX Designer with a background in SaaS and EdTech, specializing in scalable digital onboarding journeys that reduce time-to-value and drive product adoption. I blend pedagogical expertise with a business mindset to prevent churn, increase retention, and uncover upsell opportunities through education.

As a Product Designer & Content Strategist at FashionTools (EdTech ecosystem), I act as a product-led growth specialist for a niche design community. I designed and implemented end-to-end digital onboarding for new members, building automated email sequences and self-service “Start Here” resource hubs to create immediate value perception, while using engagement data to identify friction early and adjust content and support channels.

Before that, I worked as a Content Strategist & Corporate Education Analyst at Startse, aligning educational content with customer retention goals and supporting revenue growth with deeper training layers. I also developed scalable training materials as an Instructional Designer at Ser Educacional, and I currently serve as a Learning Experience Designer helping students and faculty transition smoothly to new digital learning platforms (LMS) with tutorials, FAQs, and video guides that reduce support ticket volume.

Experience

Work history, roles, and key accomplishments

Current

Learning Experience Designer

Current

Faculdade Pernambucana de Saude (FPS)

Jun 2024 - Present (1 year 11 months)

Led the rollout of new digital learning platforms (LMS) for students and faculty, ensuring a smooth transition and high usage rates. Created tutorials, FAQs, and video guides to support self-service, reducing support ticket volume and using access/completion reports to identify learners needing additional support or training.

Learning Experience Design Support Ticket Reduction Learning Analytics

Current

Product Designer

Current

FashionTools

Jan 2024 - Present (2 years 4 months)

Designed and implemented an end-to-end digital onboarding journey for new members, including automated email sequences and self-service “Start Here” resource hubs. Monitored engagement data to adjust content and support proactively, gathered user feedback to improve usability, and helped drive product adoption.

Onboarding Product Led Growth Content Iteration Self Service Resources User Research Community Management

Content Strategist

Startse

Mar 2022 - Oct 2023 (1 year 7 months)

Aligned educational content with customer success and sales goals to support client retention and identify opportunities for deeper training offerings for B2B clients. Orchestrated executive education onboarding experiences and used storytelling techniques to improve engagement, contributing to customer satisfaction (NPS) and renewal rates.

Content Strategy Customer Onboarding Storytelling Client Retention Sales Enablement

Instructional Designer

Ser Educacional

Aug 2020 - Mar 2022 (1 year 7 months)

Developed scalable training materials and e-learning modules focused on clarity and instructional quality for large audiences. Supported consistent learning experiences across digital formats to improve delivery effectiveness at scale.

Instructional Design E Learning Training Content Development Learning Clarity Scalable Course Design Quality Assurance