Erick Vasconcelos

Directed end-to-end deployment and governance of LMS Beedoo for the national commercial sales force, establishing catalog taxonomy, role-based journeys, and SSO integration. Implemented a Kirkpatrick Level 2 evaluation model to assess knowledge acquisition and skill transfer.

Led the LATAM Monetization Integrity L&D pod, managing 4 instructional designers and architecting training programs for 1,500+ moderators. Pioneered Generative AI workflows with LLMs for automated semantic parsing of policy updates, cutting production turnaround by ~70% with trilingual parity.

Served as lead strategic L&D consultant for enterprise multinational clients, conducting training needs assessments and translating complex technology stacks into structured learning roadmaps. Architected and delivered an enterprise-wide Agile & Scrum curriculum for Braskem in Articulate Rise 360.

Managed instructional design and Knowledge Management Systems for tier-1 enterprise accounts in healthcare and financial services. Built HIPAA-compliant clinical triage simulations with modular branching logic in Storyline 360.

Designed interactive corporate digital learning tracks and gamified microlearning journeys for enterprise clients, including telecommunications curricula for Claro. Authored narrative-driven scenarios and interactive assessments to optimize adult learner retention.

Worked as a copywriter and digital strategy analyst, contributing to digital marketing and content creation for clients.

Served as a teaching assistant for Advertising and Marketing courses, supporting instruction and student learning.

Master's degree in Communication from the Universidade Federal de Pernambuco, completed in 2015.

Bachelor's degree in Journalism and Communication from the Universidade Federal de Pernambuco, completed in 2010.

Certification in Generative AI in L&D.

Certification in UX Design for Learning Products.