
prem Kumar
@premkumar24
Area Sales Manager at Sahyadri Food Products (FRUJOY), managing North India sales and a network of 300+ distributors.
What I'm looking for
At Sahyadri Food Products (FRUJOY), I manage North India sales for fruit crushes, juices, and ice-cream across Delhi NCR, Punjab, Haryana, UP, and Rajasthan. I manage a network of 300+ distributors and work toward monthly sales targets across retail and institutional channels.
I maintain relationships with 300+ bakeries, juice bars, and ice cream manufacturers. I also provide market feedback and competitor analysis to support sales strategy.
Across 17 years in FMCG, I’ve worked across bakery, shake, and juice channels, building distribution networks and handling distributor appointments, business development, product promotion, and team training. I use online meetings, CRM, Excel, and WhatsApp Business coordination in my work.
Experience
Work history, roles, and key accomplishments
Area Sales Manager
Sahyadri Food Products
Managing North India sales for FRUJOY brand fruit crushes, juices, and ice-cream. Overseeing a network of 300+ distributors and maintaining relationships with bakeries, juice bars, and ice cream manufacturers.
Sales Professional
FMCG Sector
Handled FMCG sales across bakery, shake, and juice channels in North India. Built strong distribution networks and expertise in appointing distributors, business development, and team training.
Education
Degrees, certifications, and relevant coursework
NIBM Global
MBA, Sales & Marketing & Human Resources
Pursued an MBA with a focus on Sales & Marketing and Human Resources.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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