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Preeti KumbhajPK
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Preeti Kumbhaj

@preetikumbhaj

Senior Program Manager and growth strategist building profitable EdTech growth engines and repeatable programs at scale.

India
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What I'm looking for

I’m looking to lead senior program initiatives in growth and strategy—owning end-to-end execution, cross-functional delivery, and measurable outcomes in EdTech/B2B SaaS, with the autonomy to scale teams and systems.

I bring 6+ years of experience as a solo entrepreneur and in EdTech, building organic growth engines from 0 to scale. I’ve worked across growth strategy, content-led programs, and program execution—bringing an operator mindset to every stage of delivery.

At Macrame by Preeti, I scaled a 0-to-1 brand to profitability in under 3 years, running growth strategy and P&L, owning a 10+ SKU product portfolio, and leading a 20-person team across operations, content, and fulfillment. I built a multi-channel growth engine (organic social, WhatsApp funnels, creator partnerships) to reach 2,000+ active members and maintained 20%+ engagement.

Earlier at Scaler, I grew audience 19× in 4 months through zero-budget multi-channel growth across LinkedIn, YouTube, and communities, and I owned the masterclass launch program end-to-end with NPS 4.5+ across 30+ sessions. I also scaled teams from 1 to 5 using OKRs, onboarding playbooks, and cross-functional delivery rituals—so execution becomes repeatable with zero founder dependency.

Experience

Work history, roles, and key accomplishments

MP
Current

Founder, Macrame

Macrame by Preeti

Apr 2021 - Present (5 years 3 months)

Scaled a 0-to-1 brand to profitability in under 3 years, managing growth strategy, P&L, a 10+ SKU portfolio, and a 20-person team across operations, content, and fulfillment. Built a multi-channel growth engine to reach 2,000+ active community members, improved contribution margin by reducing COGS 25% YoY, and delivered 150+ live workshops across 15+ cities with a repeatable program playbook.

SC

Program Manager, Organic Growth

Scaler

Feb 2020 - Mar 2021 (1 year 1 month)

Grew audience 19x in 4 months (5K to 95K) by launching a zero-budget multi-channel growth strategy across LinkedIn, YouTube, and communities. Owned the masterclass launch program end-to-end, scaled the growth program team from 1 to 5 using OKRs and playbooks, and built a testimonial library interviewing 100+ placed students.

SC

Business Operations Manager

Scaler

Jun 2019 - Jan 2020 (7 months)

Contributed 25% of batch revenue by designing and launching Scaler's first prepaid payment plan, driving cross-functional alignment across sales, product, and finance. Improved onboarding NPS by 10 points and saved 300+ ops hours by redesigning FTUE SOPs and embedding them into the sales-to-success handoff process.

IN

Business Operations Associate

InterviewBit

Jun 2019 - Dec 2019 (6 months)

As an early hire, ran payment experiments across 2–3 user segments and built a structured feedback loop that shaped major pricing iterations, improving plan uptake. Supported the company’s transition into Scaler as the product launched.

Education

Degrees, certifications, and relevant coursework

XLRI Jamshedpur logoXJ

XLRI Jamshedpur

Executive MBA, Digital Marketing & Business Strategy

2017 - 2018

Completed an Executive MBA with a focus on Digital Marketing & Business Strategy at XLRI Jamshedpur (2017–2018).

JF

JECRC Foundation

Bachelor of Engineering, Computer Science & Engineering

2012 - 2016

Earned a B.E. in Computer Science & Engineering from JECRC Foundation (2012–2016).

Tech stack

Software and tools used professionally

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