Preeti Kumbhaj
@preetikumbhaj
Senior Program Manager and growth strategist building profitable EdTech growth engines and repeatable programs at scale.
What I'm looking for
I bring 6+ years of experience as a solo entrepreneur and in EdTech, building organic growth engines from 0 to scale. I’ve worked across growth strategy, content-led programs, and program execution—bringing an operator mindset to every stage of delivery.
At Macrame by Preeti, I scaled a 0-to-1 brand to profitability in under 3 years, running growth strategy and P&L, owning a 10+ SKU product portfolio, and leading a 20-person team across operations, content, and fulfillment. I built a multi-channel growth engine (organic social, WhatsApp funnels, creator partnerships) to reach 2,000+ active members and maintained 20%+ engagement.
Earlier at Scaler, I grew audience 19× in 4 months through zero-budget multi-channel growth across LinkedIn, YouTube, and communities, and I owned the masterclass launch program end-to-end with NPS 4.5+ across 30+ sessions. I also scaled teams from 1 to 5 using OKRs, onboarding playbooks, and cross-functional delivery rituals—so execution becomes repeatable with zero founder dependency.
Experience
Work history, roles, and key accomplishments
Founder, Macrame
Macrame by Preeti
Apr 2021 - Present (5 years 3 months)
Scaled a 0-to-1 brand to profitability in under 3 years, managing growth strategy, P&L, a 10+ SKU portfolio, and a 20-person team across operations, content, and fulfillment. Built a multi-channel growth engine to reach 2,000+ active community members, improved contribution margin by reducing COGS 25% YoY, and delivered 150+ live workshops across 15+ cities with a repeatable program playbook.
Program Manager, Organic Growth
Scaler
Feb 2020 - Mar 2021 (1 year 1 month)
Grew audience 19x in 4 months (5K to 95K) by launching a zero-budget multi-channel growth strategy across LinkedIn, YouTube, and communities. Owned the masterclass launch program end-to-end, scaled the growth program team from 1 to 5 using OKRs and playbooks, and built a testimonial library interviewing 100+ placed students.
Business Operations Manager
Scaler
Jun 2019 - Jan 2020 (7 months)
Contributed 25% of batch revenue by designing and launching Scaler's first prepaid payment plan, driving cross-functional alignment across sales, product, and finance. Improved onboarding NPS by 10 points and saved 300+ ops hours by redesigning FTUE SOPs and embedding them into the sales-to-success handoff process.
Business Operations Associate
InterviewBit
Jun 2019 - Dec 2019 (6 months)
As an early hire, ran payment experiments across 2–3 user segments and built a structured feedback loop that shaped major pricing iterations, improving plan uptake. Supported the company’s transition into Scaler as the product launched.
Education
Degrees, certifications, and relevant coursework
XLRI Jamshedpur
Executive MBA, Digital Marketing & Business Strategy
2017 - 2018
Completed an Executive MBA with a focus on Digital Marketing & Business Strategy at XLRI Jamshedpur (2017–2018).
JECRC Foundation
Bachelor of Engineering, Computer Science & Engineering
2012 - 2016
Earned a B.E. in Computer Science & Engineering from JECRC Foundation (2012–2016).
Availability
Location
Authorized to work in
Social media
Job categories
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