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Prashant A U

@prashantau

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Growth and strategy leader at Prachyam who delivered 10x marketing ROI for its OTT platform.

India

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At Prachyam, I lead growth, strategy, and digital transformation for an Indic OTT platform. I delivered 10x marketing ROI and owned its OTT technology ecosystem and IT asset management.

I also drove enterprise-wide transformation at Prachyam, defining SOPs and governance frameworks and optimizing organizational processes. I introduced automation-first operations using ClickUp, Jibble, and AI agents.

As a Strategy Consultant at Udyphy, I advised clients on digital transformation, product strategy, and operational excellence. I led 25+ transformation engagements and contributed to client expansion and revenue growth.

Earlier, I founded and scaled Tansharp Allied Consulting & Trading Pvt. Ltd., with full P&L ownership. My work has spanned GRC, ITSM, ISMS, BCM, sustainability, Lean, and Six Sigma, alongside digital transformation advisory for Oman Methanol Company LLC.

Experience

Work history, roles, and key accomplishments

Current

Head – Growth & Strategy

Current

Prachyam

Jan 2025 - Present (1 year 9 months)

Leads strategy, growth, and digital transformation for a culturally rooted OTT platform. Drove enterprise-wide transformation, defined SOPs and governance frameworks, and delivered 10x marketing ROI.

Strategy Digital Transformation OTT Platforms Governance IT Asset Management Marketing Automation ClickUp Jibble AI Agents Content Strategy Partnerships

Strategy Consultant

Udyphy

Jan 2021 - Dec 2025 (4 years 11 months)

Advised clients on digital transformation, product strategy, and operational excellence. Delivered 100% project success rate and led 25+ transformation engagements contributing to revenue growth.

Digital Transformation Product Strategy Operational Excellence AI ML Blockchain Emerging Technology Process Optimization

Digital Transformation Advisor

Oman Methanol Company LLC

Jan 2017 - Dec 2020 (3 years 11 months)

Led enterprise digital transformation for a large-scale industrial operation. Reduced manual processes by 30% and improved operational efficiency by 25%.

Digital Transformation Process Improvement Compliance Governance Operational Efficiency Reporting

Founder & Principal Consultant

Tansharp Allied Consulting & Trading Pvt. Ltd.

Jan 2011 - Dec 2020 (9 years 11 months)

Built and scaled a consulting firm with full P&L ownership. Delivered 2500+ consulting man-days, 500+ audit man-days, and 100+ training engagements across multiple regions.