Prarthana Dalai
@prarthanadalai
Product Manager building measurable B2B SaaS products, from discovery to 0-to-1 delivery.
IndiaWhat I'm looking for
I’m a Product Manager with 5+ years building B2B SaaS products across FMCG, enterprise software, and distribution tech—grounded in business analysis and focused on owning full product lifecycles. I specialize in turning ambiguous market problems into structured roadmaps, then leading cross-functional teams to ship outcomes that move the business.
Most notably, I spearheaded a 0-to-1 Distributor Management System now live with Coca-Cola and Cavin Kare, driving 30–40% operational efficiency gains. I led vision, MVP scope, PRDs, onboarding of 200–300+ distributors, and delivered 30–35% reduction in manual order tracking plus 40% improvement in sales visibility through user-centred design.
I also build and iterate with AI in mind—owning an AI/ML roadmap covering outlet attrition prediction, demand forecasting, and sales insight dashboards. Beyond delivery, I run discovery loops (20+ interviews) and define north-star metrics and OKRs to align teams to shared sprint goals.
Before product ownership, I worked as a Business Analyst where I improved sprint predictability by 20–25% and cut rework by 30% by strengthening stakeholder alignment and execution. I’ve earned multiple recognitions—including Founder’s Choice High Impact (2025) and Special Recognition – Product (2024)—and I’m actively publishing case studies that show how I apply product thinking across B2B, D2C, and consumer domains.
Experience
Work history, roles, and key accomplishments
Associate Product Manager
Salescode.ai
Apr 2025 - Feb 2026 (10 months)
Led the 0-to-1 build of a Distributor Management System (DMS), defining vision, MVP scope, and PRDs and delivering a live product used by Coca-Cola, Cavin Kare, NIIne, and App Passeo. Improved operational efficiency by 30–40% via order-tracking reductions (30–35%) and increased sales visibility (40%), while shaping the AI/ML roadmap for attrition prediction, demand forecasting, and sales dashboard
Associate Product Lead
Salescode.ai
Jan 2024 - Mar 2025 (1 year 2 months)
Launched SFA incentive workflows that increased average order value by 3.1% across enterprise sales teams. Drove a React-to-Flutter migration to boost Sub-Stockist app adoption by 29%, built an in-house analytics module for 2x faster KPI reporting (~2 lakh retailers), and reduced feature cycle time by ~20% through tighter sprint ceremonies and BA-to-Engineering handoffs.
Business Analyst
Taazaa Inc
Aug 2021 - Dec 2022 (1 year 4 months)
Improved sprint predictability by 20–25% and reduced rework by 30% through stakeholder alignment while supporting agile delivery for teams of 8–12. Wrote 40+ Jira user stories and ensured 100% on-time milestones by resolving 90%+ of blockers within sprint cycles.
Business Analyst
Applicate AI Solutions
Jul 2019 - Jul 2021 (2 years)
Delivered BRDs, SRS, and wireframes for B2B platforms supporting customers including Reckitt, ITC, Ambuja, Dr. Lal PathLabs, Relaxo, and LVMH across FMCG, healthcare, and luxury retail. Supported product work serving 50,000+ end users and translated business needs into documented system requirements for delivery.
Education
Degrees, certifications, and relevant coursework
Royal Holloway, University of London
Master of Science, Software Project Management
2023 - 2024
Completed an MSc in Software Project Management at Royal Holloway, University of London.
C.V. Raman College of Engineering
Bachelor of Technology, Computer Science
2015 - 2019
Earned a BTech in Computer Science from C.V. Raman College of Engineering.
Availability
Location
IndiaAuthorized to work in
Job categories
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